BWH Group shows global chain scale growth

Pictured: Best Western Ratchada Hotel in Bangkok, Thailand. Imagery courtesy of BWH Hotel Group.
BWH Hotel Group, the parent company of the Best Western stable of brands, is expanding its global presence with upcoming new hotels in North America, Europe and Asia.

The company is showing continued growth across chain scale segments and soft brand hotel collections.

Global additions

Upcoming BWH Hotel Group properties will appear in the USA, India, Denmark, Austria, Thailand, Sweden, The Philippines, Germany, Greece, Spain, Japan and the UK.

Hotels joining the portfolio include: Aiden by Best Western Herning (Herning, Denmark); Aiden by Best Western @ Vagator (Mapusa North, India);  Best Western Hotel Tulln (Tulln, Austria); Best Western Chatuchak (Bangkok, Thailand);  Best Western Ratchada Hotel (Bangkok, Thailand);  Best Western San Diego Zoo/SeaWorld Inn & Suites (San Diego, California); Best Western Plus Carapace Hotel Hua Hin (Hua Hin, Thailand); Sure Hotel by Best Western City, Jönköping (Jönköping, Sweden); and SureStay Studio by Best Western Clarkview (Angeles City, Philippines).

In upper segments, additions will include Charm Resort Ho Tram, BW Premier Collection by Best Western in Ho Tram, Vietnam; Best Western Premier Seehotel Krautkrämer in Münster, Germany; plus two further USA sites: Vib by Best Western New Orleans in Louisiana and Sadie by Best Western Tampa in Florida.

Brand for every type

Larry Cuculic, president and CEO, BWH Hotel Group said: “As the resurgence of travel continues, we are proud to grow our portfolio in key destinations around the globe.

“As a global company we are focused on thoughtfully growing and expanding our footprint to ensure we can provide exceptional travel experiences to guests around the world. At BWH Hotel Group there is a brand for every type of traveller – from upscale, luxury and lifestyle hotels to midscale and economy brands.”

Soft surge

BWH Hotel Group has started the year off with momentum, onboarding new hotels in North America, Europe and Asia with plans for continued growth throughout the year.

With a portfolio of approximately 4,500 hotels in over 100 countries and territories worldwide, the group intends to build upon its strong property portfolio to provide more offerings and experiences to travellers and developers worldwide.

The firm has expanded its collection of soft brand hotels and plans to grow by more than 100 soft brand properties in 2023 alone.

Lifestyle lift

Brad LeBlanc, senior vice president and chief development officer, BWH Hotel Group, commented: “We are focused on driving unique hotel offerings that appeal to the next generation of travellers and developers. Our lifestyle and boutique brands have seen tremendous success with brands like Aiden growing exponentially – that brand has launched in Denmark and India in the first months of 2023 and the portfolio is set to double this year. We’re also experiencing significant traction with our soft brand offerings which provide developers with more flexibility and deliver authentic experiences to travellers.” 

Ron Pohl, president, international operations and WorldHotels, added: “We are thrilled about the continued growth of our global presence and the rapid growth of BWH Hotel Group internationally to include our WorldHotels portfolio. These properties are all wonderful additions to our portfolio and offer guests an ideal hotel experience in our target markets and countries.”