Boutique hotel converts to Tapestry Collection following revamp

by | 31 Mar 2021 | Projects, Refurbishments

Hotel Florence in South Carolina has completed renovations and successfully made the switch to the Tapestry Collection by Hilton brand.

A prominent boutique hotel in downtown Florence, South Carolina, Hotel Florence has undergone some major changes.

Hotel Florence enters a new chapter

The property, owned and operated by Raines, began its renovation process in October 2020. Now that the work has reached completion, and the hotel has converted to Tapestry Collection, visitors can finally check out its stylish guestrooms – which benefit from upgraded bathrooms, new furnishings and updated artwork – for themselves.

Its restaurant Victors has also been refreshed, with the space now featuring new seating, a different colour scheme and a reimagined bar. Throughout the property, the changes seek to retain the hotel’s connection to Florence’s culture and historic roots.

“After seven wonderful years in the Florence community, we are excited to complete this next step in our development of Hotel Florence and our investment in the downtown community,” said Grey Raines, managing partner of Raines. “Our new partnership with Hilton will reinvigorate Florence’s hospitality offerings and enable us to continue operating as the city’s premier hotel. We are excited to welcome our community and our guests to experience the updates at Hotel Florence.”

An excellent location for guests

Hotel Florence is conveniently located along I-95, just a short drive from Charleston, Greenville, Charlotte, Columbia and Savannah.

Catering to business travellers, the hotel has more than 2,900 sq ft of event space with audio and visual packages. In terms of leisure facilities, it boasts The Spa at Hotel Florence, with treatments also offered in-room.

The property is led by general manager Dylan Purvis and director of sales Taylor Johnson, who both hail from South Carolina.

Related Articles

UK firm nears net zero hotel approval

UK firm nears net zero hotel approval

UK-based Zeal Hotels has made an application of reserved matters with East Devon District Council for its sustainable hotel concept to be constructed at Exeter Science Park. Following discussions with the planners, the group hopes to be granted full planning...

Greek hotel group to overhaul Cretian flagship site

Greek hotel group to overhaul Cretian flagship site

Greece-based Metaxa Hospitality Group is to launch a five-year refurbishment and redevelopment plan for its flagship hotel in Crete. Creta Maris Resort will be transformed with a new elevated offering and positioning. The family-owned all-inclusive resort first opened...

Hyatt initiates Portuguese dream

Hyatt initiates Portuguese dream

Hyatt Hotels Corporation will be debuting its luxury Inclusive Collection in Portugal with the rebranding of an existing property in the Madeira archipelago. The new deal marks the all-inclusive brand’s entry into a fourth European country, representing the latest...

Project of the Week: Fereshteh Pasargad Hotel

Project of the Week: Fereshteh Pasargad Hotel

Our latest Project of the Week is a Zaha Hadid-designed unorthodox 46-floor tower which is set to become Tehran’s first ‘truly five-star’ hotel conforming to international standards. Fereshteh Pasargad Hotel is being developed by a local Iranian private company,...

IHG to bring tallest Regent to China

IHG to bring tallest Regent to China

IHG Hotels & Resorts has agreed to partner with Shenzhen Bay Area Urban Construction and Development Co Ltd to develop a new luxury and lifestyle hotel in the southeastern Chinese city. Regent Shenzhen Bay will be part of the Shenzhen Bay Super Headquarters...

Mandarin Oriental initiates Kuwaiti entry

Mandarin Oriental initiates Kuwaiti entry

Mandarin Oriental Hotel Group is to manage its first luxury hotel in Kuwait, projected to open in 2028. The hotel will be located in the heart of the financial district of Kuwait City and is designed to bring a new standard of luxury and elegance to the destination....

ABOUT THE CHAIN

Tapestry Collection by Hilton is a gathering of original hotels chosen because of a commitment to being anything but generic.

Pin It on Pinterest