Accor’s global pipeline continues to climb

Major hotel group Accor is once again showing unrelenting development pace as its worldwide pipeline further extends in the first half of this year.

As at the end of June 2023, the France-headquartered firm had 1,262 hotels of collectively around 217,000 rooms under development, representing a 1.2% increase across H1 in terms of projects and a 0.5% rise in terms of keys. Year-end 2022’s totals were 1,247 sites and 216,000 keys.

Forecast growth

During first-half 2023, Accor opened 114 hotels, representing 14,500 rooms – equating to a net unit growth of 3.5% in the last 12 months. At end-June 2023, the group had a portfolio of 5,487 hotels and 805,436 rooms.

For 2023, the group is confirming its forecast of net unit growth of the network between 2% and 3%.

Premium prevalence

Out of Accor’s two main divisions: premium, midscale and economy, and luxury and lifestyle, the former has the lion’s share of the group’s pipeline.

Premium, midscale and economy has 1,017 sites of about 169,000 keys under development as at end H1 2023, representing 81% of the pipeline in terms of properties and 78% in terms of keys.

Premium brands comprise Pullman, Swissotel, Movenpick, Adagio Premium, Grand Mercure, The Sebel, Art Series and Peppers, while midscale marques are Handwritten Collection, Novotel, Novotel Suites, Mercure, Adagio Original, Mantra, Neqta and Tribe, and economy lines number Ibis, Ibis Styles, Ibis Budget, Adagio Access, Hotel F1, Breakfree and Greet.

Asian advance

Within the premium, midscale and economy arm, Middle East and Asia Pacific development comes top with around 110,000 keys in its pipeline as at 30 June 2023.

With less than half that total, Europe and North African upcoming hotels will deliver 50,000 keys, while the Americas are on a distant third with a 9,000-room pipeline.

Upscale snapshot

The premium, midscale and economy division’s current network covers 4,973 sites of collectively 692,789 keys.

Geographically we see that Europe and North Africa’s portfolio is the largest, on 2,928 properties of 326,544 keys, with the Middle East and Asia Pacific following on 1,575 hotels containing 293,524 rooms, while the Americas network brings up the rear on 450 sites comprising 72,721 keys.

Dividing the data for this division by singular hotel segments, economy heads the list on 39% of Accor’s overall network, numbering 2,802 sites and 315,088 keys. Midscale hotels isn’t far behind, on 33% of the group’s portfolio, representing 1696 hotels of 262,849 rooms collectively, while the premium network is 14 % of overall group sites, with 436 hotels comprising 108,836 keys.

Luxury and lifestyle developments

The other primary Accor division, luxury and lifestyle, makes up the remaining 19% of hotels and 22% of keys in the group’s overall pipeline. This comprises 245 sites of 48,000 keys, with the latter total breaking down as 26,000 luxury rooms and 22,000 lifestyle keys.

Luxury brands consist of Orient Express, Raffles, Fairmont, Sofitel, Emblems and MGallery, while lifestyle lines encompass Banyan Tree, Rixos, SLS, Delano, The Originals, SO/, Gleneagles, Faena, Hoxton, Hyde, Mondrian, Redbury Hotels, 25 Hours, 21C, Mama Shelter and Jo & Joe.

High end heights

The group’s luxury and lifestyle network comprised 514 hotels of 112,647 keys as at end-H1 2023. In terms of the two segments individually, luxury comprises 10% of Accor’s complete portfolio, with 375 sites and 82,339 keys, while the remaining 4% of the network is taken up by 139 lifestyle hotels of 30,308 rooms collectively.

Analysing luxury hotels’ geographic spread we see that the European and North African network heads the list on 121 properties and 17,459 keys. In a close second is the Asia Pacific portfolio of 116 hotels of 26,055 rooms, while the Americas numbers 72 sites and 24,579 keys. Lastly, the Middle East and the remainder of Africa represents a luxury portfolio of 66 sites and 14,246 rooms.

Putting Accor’s lifestyle hotels under the same microscope, once again Europe and North Africa’s network total comes top with 63 properties and 11,019 keys. This time the Americas  is runner up on 37 hotels of 7,098 rooms. Closely following is the Middle East and Africa portfolio of 34 sites and 11,391 keys, while Asia Pacific brings up the lifestyle rear on five sites with 800 rooms collectively.