Wyndham Hotels & Resorts has signed a partnership with a leading operator of resorts across Latin America, Decameron All Inclusive Hotels & Resorts. The immediate result will be the addition of nine resorts, with more than 2,600 rooms, to the Wyndham portfolio of places to stay around the world.
The move recognises a fundamental shift in the post-pandemic hotel marketplace, which has seen consumers appreciating the convenience and value of all-inclusive resort stays. With demand rising, many major brand groups have been looking at ways to enhance their all-inclusive offering.
Rebranding established resorts
Under the agreement signed by the two companies, the all-inclusive resort properties will rebrand under established Wyndham flags, and will become part of the Wyndham marketing and distribution infrastructure. Importantly, they will also become part of the inventory that can be accessed by Wyndham Rewards loyalty members, allowing guests to earn points when they make a reservation. Alternatively, they canredeem points they have already amassed to pay for part or all of their resort stay.
Five of the properties will be joining Wyndham’s Trademark Collection, with four more rebranding to Ramada.
New to Trademark in Mexico will be Grand Decameron Complex Bucerias, located close to Puerto Vallarta airport; and Grand Decameron Los Cabos. In Panama is the Grand Decamaron Panama, ninety minutes outside Panama City on the Pacific coast. And on the island of Jamaica, Wyndham will now offer two alternatives, the Grand Decameron Montego Beach and Grand Decameron Cornwall Beach.
Making their way to the Ramada brand will be Decameron Los Cocos Guayabitos, Decameron La Marina Guayabitos, Decameron Isla Coral Guayabitos and Decameron Club Caribbean Runaway Bay in Jamaica.
Growing the resort portfolio
Wyndham has been growing its own brand, all-inclusive resorts in recognition of growing guest demand for resort properties where everything is taken care of. In autumn 2023, it opened Wyndham Grand Barbados, Sam Lord’s Castle Resort & Spa, a property with 422 rooms that marked its entry into the Barbados market.
The group has also been growing its Alltra resort brand. In late 2023, it opened Wyndham Alltra Samana, launching its presence in the Dominican Republic. And in April 2024, another resort was signed to the brand, the Alltra Punta Cana. The 620 suite resort is expected to open in late 2024 and, in common with the Samana property, will be managed by Playa Hotels & Resorts.
The Alltra brand was launched in 2021, with the name representing the clear offer to guests, of “All-Inclusive Travel for All”.
As a long-established regional operator in the all-inclusive market, Decameron operates close to 30 properties in total, holding out the potential for further collaboration with Wyndham in future, should these nine rebranded properties perform well after their rebranding.
