VANITY GROUP launches Percy & Reed: The UK’s first salon professional hotel line

by | 09 Oct 2022 | Products

Award winning British haircare brand, Percy & Reed, has announced the introduction of a luxury Hotel Collection, distributed exclusively via global hotel amenity provider, VANITY GROUP.

Award winning British haircare brand, Percy & Reed, has announced the introduction of a luxury Hotel Collection, distributed exclusively via global hotel amenity provider, VANITY GROUP. The Percy & Reed Hotel Collection will complement this leading brand’s mission to deliver premium, salon-quality haircare across the globe.

The Percy & Reed salon was founded in 2007 on Great Portland Street in London’s iconic West End by Paul Percival, one of London’s (and the world’s) leading session stylists. The product company was launched in 2011 to enable Paul to bring beautiful hair to everyone, extending beyond celebrities and his loyal clients. Each product represents years of experience bottled to create modern, high-performance haircare for salon-worthy results at home.

Guests of the world’s most luxurious hotels will soon be able to access Percy & Reed’s acclaimed products through their inaugural “I Need A Hero! Wonder Hotel Range” launch. Each Wonder will feature Percy & Reed’s exclusive signature scent, ‘A Walk with Nature’.  This fine fragrance is a bright floral blend that evokes the British Countryside in bloom.

Percy & Reed Founding Partner & CEO, Shannon de Boissard said of the collection:

“The mission of Percy & Reed was to share our wealth of knowledge to make beautiful hair effortlessly attainable. VANITY GROUP understood this and enabled us to bottle the essence of our brand through this collection. With their expertise and support we are able to extend our reach to a new clientele, allowing hotel guests the luxury to experience Percy & Reed in the privacy of their hotel room. We are thrilled to partner with VANITY GROUP.”

VANITY GROUP Founder and CEO, Paul Tsalikis said of the partnership:

Percy & Reed is my “go-to” haircare brand. I couldn’t imagine bringing to life the UK’s first professional British haircare hotel collection with anyone other than them! From backstage runways to luxury hotel bathrooms, we’re over the moon to be sharing their much-loved Wonder Range with the world.”

The Percy & Reed Hotel Collection features a Shampoo, Conditioner, Hand & Body Wash, Hand & Body Lotion, and Triple Milled Soap available in sustainable and eco-friendly packaging. Sizes include 30ml & 50ml tubes, 50ml bottles, 410ml refillable bottles, 380ml non-refillable floating bottles and triple milled soap available in 30g and 50g. The collection is available exclusively via VANITY GROUP.

To request samples:


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