VANITY GROUP teams up with new London Hotel, The BoTree to reveal unique Jo Loves partnership to champion conscious luxury commitment

New luxury London hotel, The BoTree has announced Jo Loves by renowned scent maverick, Jo Malone CBE as its official bathroom amenity partner ahead of the hotel’s opening this summer. The partnership places The BoTree as one of the first hotels globally to launch the Jo Loves Pomelo Collection in every guest room.

The BoTree’s partnership with Jo Loves is part of the hotel’s commitment to Conscious Luxury, a concept with the purpose of inspiring a connection between people, place, and planet. Throughout the hotel mindful choices have been made, including partnerships with brands that share good practice, are a catalyst for positive change, and help to balance the interests of guests, colleagues, the local community, and the planet, so all can flourish together.

The Jo Loves Pomelo Collection, which is naturally sulphate, paraben, and cruelty free is also Vegan Trademarked, making it a perfect choice for The BoTree’s exacting standards and its Conscious Luxury commitment. The Jo Loves Pomelo Hotel Collection is distributed by one of the world’s leading luxury hotel amenity providers, VANITY GROUP, the only hotel amenity provider to be PETA-certified, meaning suppliers are prohibited to do any testing on animals for its ingredients, formulations or finished products. Furthermore, the Jo Loves Pomelo Collection is packaged using OceanBound Plastic, recycled plastic collected from high-risk waterways.

Featuring scent notes of pink pomelo, vetiver and suede, the Pomelo Hotel Collection is a mouth-watering grapefruit infused citrus scent and has fast become a cult classic that continues to be the most loved scent among Jo Loves’ fragrances and was the first fragrance that Jo created for Jo Loves.

Founder of The BoTree, Rishi Sachdev commented: ‘Our commitment to Conscious Luxury involves making choices that ensure our people, the planet and our communities flourish. Jo Loves is one such choice. A world class amenity that our guests will enjoy whilst impacting the world around us in a positive way.’

Founder of Jo Loves, Jo Malone CBE also commented: ‘I am so excited The BoTree will be one of the first hotels in the world where guests can enjoy the Pomelo amenities in their room. This was the first fragrance I created for Jo Loves and is all about dreams and being the very best of yourself. It’s inspired by the beach and that all things are possible. I hope guests enjoy the energising, uplifting notes, and through scent helps them create their own memorable moments during their stay.”

Set to launch in 2023, in the heart of London’s West End, at the intersection of Marylebone and Mayfair, The BoTree will capture the spirit of the city’s ‘village’ life and reflect the prestige of central London. Vibrant and elegant, the 199-room luxury hotel, complete with 29 stunning suites will boast dynamic bars; two destination restaurants; a unique club with regular live music; boutique screening room and fitness centre.

The BoTree will be sister hotel to the award-winning hotels Middle Eight in Covent Garden and The Guardsman in Westminster and will be a member of Preferred Hotels & Resorts’ prestigious Legend Collection – the ultimate in luxury.

For more information, please visit: www.thebotree.com

To request samples of Jo Loves Hotel Collection, please visit: vanitygroup.com/en/brands/jo-loves