Signiel, Lotte’s premium landmark hotel brand, rises as Asia’s best luxury hotel

by | 05 Jun 2021 | Chains

The largest hotel group in Korea, LOTTE Hotels & Resorts, has launched its new premium hotel brand, Signiel.

SIGNIEL is a composite word of ‘signature’ and ‘LOTTE’, representing the hotel’s legitimacy as the uppermost hotel brand. Signiel has successfully settled down on the strength of its world-class hardware and management philosophy ‘Live Beyond Expectations’, providing services exceeding the expectations of guests.

SIGNIEL Seoul, which opened at Lotte World Tower in Songpa-gu, Seoul in 2017, is the first hotel of the SIGNIEL brand. Only eight months after its opening, SIGNIEL Seoul was crowned ‘Best New Luxury Hotel in Asia’ by Global Traveler, an internationally renowned travel magazine. This is one of many examples that shows SIGNIEL Seoul has become a gamechanger in the luxury hotel industry in Korea.

Located on the 76th to 101st floors of Korea’s tallest building and premier landmark, Lotte World Tower, SIGNIEL Seoul boasts world-class facilities. All 235 rooms have been designed aesthetically with Korean touches, providing panoramic skyline and splendid night views of Seoul.

SIGNIEL Seoul is a gourmet hotel as well. Chef Yannick Alléno, whose name has become synonymous with creativity and innovation in gastronomy, has directed the overall food and beverage of the hotel.

Guests can enjoy gustatory experiences suggested by the three-Michelin-star chef, be they menus for weddings or in-room dining. Furthermore, after modern French restaurant Stay and contemporary Korean restaurant Bicena were both awarded one Michelin star, SIGNIEL Seoul became the only hotel in Korea to have two Michelin-starred restaurants at the same time.

Aside from these, expertise from inside and outside the country was brought in, including weddings by Kristin Banta, organiser of weddings and parties of celebrities, and global spa brand Evian Spa.

SIGNIEL Seoul won the ‘Grand Prix of the Best Hotel in Asia’ at the 2018 Villegiature Awards, and was chosen as the ‘Best Hotel in Asia’ by Global Traveler last year. Despite Covid19, it has taken the position of the best luxury hotel in Asia, with its sales and average daily rate hitting top mark in the Korean luxury hotel industry.

Following SIGNIEL Seoul, SIGNIEL Busan opened in June 2020, with 260 rooms on the 3rd to 19th floors of the LCT Landmark Tower. A world-class luxury hotel designer, HBA, designed the interiors of the rooms using the theme of blue ocean, providing panoramic ocean views in all rooms.

SIGNIEL Busan also features cuisine offered by world-class chefs. The menus of The Lounge and Pastry Salon were consulted on by three-Michelin-star chef Bruno Menard, and premium buffet restaurant The View presents a variety of dishes with fresh ingredients.

Dim sum and Chinese BBQ of Chaoran by Lee Che Liang, an executive chef of a Michelin-starred restaurant in the UK, exudes the charm of Cantonese cuisine, one of China’s four most popular cuisines. And modern Chinese tapas bar Chaoran Bar offers signature cocktails, premium spirits and Chinese tapas.

With abundant facilities – such as an outdoor infinity pool with fantastic ocean views and Chantecaille Spa by a New York-based eco-friendly cosmetic brand, which is the first of its kind in Korea – Signiel Busan is also expected to become a new destination hotel in the near future.

Related Articles

Four Seasons president and CEO John Davison announces retirement

Four Seasons president and CEO John Davison announces retirement

John Davison, who guided luxury hospitality company Four Seasons Hotels and Resorts through the turbulent early days of the pandemic, intends to hand over the reins next year. Changes are afoot at the top of one of the travel industry’s biggest players. A transition...

Thom Geshay appointed CEO and president of Davidson

Thom Geshay appointed CEO and president of Davidson

Davidson Hospitality Group is promoting Thom Geshay, who has spent more than 30 years with the hospitality management company, to the key role of CEO and president. Changes are afoot at one of the biggest management companies in the hospitality industry. Leadership...

Larry Cuculic appointed president and CEO of BWH Hotel Group

Larry Cuculic appointed president and CEO of BWH Hotel Group

Larry Cuculic BWH Hotel Group’s board of directors has chosen Larry Cuculic to succeed David Kong as the company’s next president and CEO, one of the most powerful jobs in hospitality. The group behind Best Western Hotels & Resorts, WorldHotels Collection and...

TSH secures €300m funding to support growth ambitions

TSH secures €300m funding to support growth ambitions

CGI of The Student Hotel Lisbon Carcavelos Amsterdam-headquartered hospitality group The Student Hotel has received €300 million in funding from Aermont and APG, paving the way for it to expand rapidly. The hybrid hospitality pioneer now has more financial muscle to...

ABOUT THE CHAIN

 

Lotte Hotels & Resorts, the largest hotel group in Korea, is expanding beyond Asia to become a global brand.

FIND HOTEL PROJECTS AND KEY DECISION-MAKERS

With the online database TOPHOTELCONSTUCTION you will have access to +6,000 hotel projects and all relevant decision-maker contacts.

LEARN MORE

Pin It on Pinterest