Sheraton’s new design approach unveiled

Marriott International has presented the first hotels featuring Sheraton’s new design concept, which will be rolled out to more than 40 properties by the end of 2022.

Sheraton’s new design approach unveiled

by | 10 Feb 2021 | Hotel Projects, Projects

Marriott International has presented the first hotels featuring Sheraton’s new design concept, which will be rolled out to more than 40 properties by the end of 2022.

Sheraton is one of the biggest names in global hospitality, so it’s worth taking a moment to consider the latest milestone in the brand’s ongoing reinvention.

The start of Sheraton’s transformation

In 2018, Marriott International announced plans to refresh the Sheraton brand for today’s travellers.

The completion of the first hotels’ renovations signifies a key point in the brand’s transformative journey. So far, the properties embodying the new design vision are Sheraton Phoenix Downtown and Sheraton Denver Downtown in the US, Sheraton Tel Aviv in Israel, Sheraton Grand Dubai in the UAE, and Sheraton Guangzhou and Sheraton Mianyang in China.

These form the vanguard of an ambitious push to transform over 40 hotels within the brand’s global portfolio by the end of 2022.

“This is a pivotal moment for Sheraton as we see hotel owners embracing the new vision and bringing it to life for the first time,” said Amanda Nichols, senior director and global brand leader of Sheraton Hotels. “Over the past 80 years, Sheraton has always offered guests the time-honoured assurance of a welcoming community.”

“We’re proud to have built on this legacy in the new concept, creating an environment where guests can enjoy all the familiar comforts of the Sheraton brand, but with fresh, contemporary updates. As travel resumes, we look forward to welcoming guests into this new chapter for Sheraton.”

Sheraton’s bold design concept

The brand’s new design approach draws on the hotels’ roots as community hubs for locals and guests alike. Marriott aims to create an intuitive and holistic experience, integrating areas to connect, be productive and feel part of something special; during their stay, guests can appreciate a sense of timelessness balanced with a fresh, modern feel that’s ideal for working, meeting and relaxing.

The lobby now sits at the heart of the overall hotel experience. Reimagined as a public square, this space encourages people to come together, creating a feeling of energy and belonging in an environment that’s warm and comfortable, yet refined.

Signature elements in the lobby include the Community Table, a workspace that invites guests to work, eat and drink; flexible gathering space The Studios for collaborative working and connecting in an informal setting; soundproof booths for private calls with friends, colleagues and family; and the Coffee Bar Bar, which is part-bar, part-coffee bar and part-market – and a central pillar of the new Sheraton vision to transition guests seamlessly from day to night.

Meanwhile, both the guest rooms and club lounges are designed to be more appealing and boost productivity. Guest rooms, for example, offer bright, well-lit spaces with a residential feel, integrating tools for boosting productivity like a height-adjustable work table and layered lighting. These new additions join signature amenities such as the Sheraton Sleep Experience.

As part of the wider transformation, the Sheraton Club Lounge has also undergone an upgrade to ensure the space can deliver engaging experiences from morning to evening.

Currently, there are 446 Sheraton hotels across 74 countries and territories globally.

Related Articles

Bvlgari picks Bodrum for latest resort venture

Bvlgari picks Bodrum for latest resort venture

The property is set to open in early 2026 and will offer a range of accommodations on the tip of a private peninsula in Bodrum known as Cennet Bay. There will be 84 rooms and suites on the property alongside a residential community comprising 100 Bvlgari Mansions. ...

Project of the Week: Hilton Ain Al Sokhna

Project of the Week: Hilton Ain Al Sokhna

A landmark location  The property is located at Zafarana Road, just three kilometres from the new Al Galala Road. It is close to a main road network which connects to all parts of Greater Cairo. Cairo International Airport is just 1.5 hours away by car.  The Hilton...

Dusit bolsters presence in Thailand

Dusit bolsters presence in Thailand

Slated to open in 2027 on the island’s west coast, the new luxury Layan Verde property will be developed in conjunction with Phuket-based VillaCarte Group. Dusit Collection debut The dual-branded luxury hotel and apartment complex will be located just 800 metres from...

Radisson RED to debut in heart of Bangkok

Radisson RED to debut in heart of Bangkok

Radisson Hotel Group will introduce the Thai capital’s first Radisson RED hotel: Radisson RED Bangkok Sukhumvit 18.  The hotel will debut in the fourth quarter of 2025, following a reimagining and rebranding of the popular Park Plaza Bangkok Soi 18. Situated in the...

Project of the Week: Florens Lake Resort & Spa

Project of the Week: Florens Lake Resort & Spa

Serenity in a UNESCO-listed location The Florens Lake Resort & Spa is located in Switzerland’s Bernese Oberland, just 10 minutes from Interlaken.  The region contains a breadth of natural features, including the Jungfrau-Aletsch UNESCO Natural World Heritage Site....

Avani makes its Dutch debut

Avani makes its Dutch debut

The hotel, to be named Avani Museum Quarter Amsterdam, will be housed in a refurbished mid-century building in the heart of the city’s museum district. A stone's throw from the best of Amsterdam The 163-room canal-side property will spread over seven floors and cater...

ABOUT THE BRAND

Sheraton Hotels & Resorts, part of Marriott International, makes it easy for guests to explore, relax and enjoy the possibilities of travel at nearly 450 hotels in over 70 countries and territories around the world.

RELATED ARTICLES