Selina breaks into US market with New York property

by | 12 Feb 2020 | Portfolio

The Selina Chelsea charms guests with modern design and inviting open spaces.

Latin American hotel group Selina plans to run 400 plus locations with 130,000 beds by 2023.

The Selina hotel group from Panama has now opened its very first property in the United States.

We find out more about the inaugural US hotel and why Selina is popular among younger travellers.

The perfect sport for funky property

Recently Selina, the hip hotel group from Panama launched the first of several US properties in New York’s Chelsea art district, right next to the iconic High Line elevated linear park.

It features the all-day Gallery Cafe, an outdoor garden area on the first floor, and a rooftop restaurant, bar, pool and terrace.

Apart from enjoying the view while sipping on craft cocktails, guests can join weekly interactive events including “drag queen story hour, nude drawing classes by portrait and figurative artist John MacConnell and monthly music residencies”, according to hotel management.

To recreate the vibrant, artsy atmosphere Selina properties are known for elsewhere, the Selina Chelsea also showcases works by Latinx artists both in rooms and public spaces and offers guests the chance to buy the works they like best.

Commenting on the New York opening, Selina’s co-founder and CEO Rafael Museri said: “Sparking connections between guests and celebrating local communities around the world is at the core of the Selina platform, and we’re passionate about bringing a fresh hospitality experience to New York City.”

Selina takes on the world

Since the launch of its first property in Panama in 2015, Selina has grown to more than 50 locations in countries including Argentina, Brazil, Columbia, Mexico and Peru.

In Europe, the hip group opened its first UK properties in Manchester and Birmingham last year. Two more hotels are in the pipeline for Liverpool and Brighton.

Selina’s upcoming New Orleans and the Selina Miami Gold Dust properties are all set to open in 2020, bringing the current total number of Selina locations globally to 65. By 2023, Selina plans to run 400 plus locations with 130,000 beds.



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