Saudi newbuild tourism destination inks health resort deal

Red Sea Global, a developer owned by Saudi Arabia’s Public Investment Fund, is partnering with wellness brand Clinique La Prairie as part of its new Amaala tourism destination.

The partnership involves the development of a high-end 36,115 sq m Clinique La Prairie Health Resort within Amaala, which is located on Saudi Arabia’s north-western coastline. 

Wellness pillars

The exclusive resort will offer 66 ultra-luxury suites and 13 branded residence villas when it opens in Q3 2024.

A central ‘Longevity Plaza’ will lead to four resort areas corresponding to each of the property’s pillars – medical care, nutrition, movement and wellbeing. These sections will host activities and facilities including all the latest wellness technologies developed over 90 years by Clinique La Prairie.

Tranquil atmosphere

The resort will also feature a diagnostics lab, museum, beach club, workshop and training rooms, private dining space and a cooking school.

Landscaping around the property is a key element of architect John Heah’s vision for the resort. Onsite gardens are used to establish a sense of place and tranquillity and add to the connected journey for visitors.

Holistic practices

Using the Clinique La Prairie ‘Longevity Method’, medical specialists and holistic experts will provide guests with personalised revitalising, immune-boosting and transformative itineraries over one week or longer stays.

The clinic’s experts will work to slow time, as well as restore visitors’ internal balance and remedy a wide range of conditions, including fatigue, anxiety, digestive disorders, insomnia and diabetes. Cutting-edge science and ancient healing practices combine to offer holistic practices.

Synergistic treatments

Clinique La Prairie will offer synergistic treatments to rejuvenate inside and out. The medical pillar will include a diagnostics lab and radiology, physio, neuroscience, dermo, aesthetics, and dentistry.

On the wellbeing side the destination will provide cryochamber, hyperbaric suites, IV infusion and a series of next-generation therapies to be unveiled.

Transformative journeys

John Pagano, group CEO, Red Sea Global, said: “Clinique La Prairie’s world-renowned facilities and health and wellness experiences, set against Saudi Arabia’s extraordinary natural landscapes, will take our visitors on transformative personal journeys inspired by arts, wellness, and the purity of the Red Sea. The resort’s subtle beauty – a product of Islamic architecture and modern craftsmanship – will deliver a serene place in which to unwind, meditate and rejuvenate.”

Simone Gibertoni, CEO of Clinique La Prairie, stated: “At Amaala, we are creating the most important health and longevity-focused resort ever developed. We’re delighted to be building our very first full-scale destination in such an extraordinary setting and to help bring Red Sea Global’s vision of regenerative, ultra-luxury tourism to life.”

Renewable power

Sustainability is a cornerstone of Amaala, with the entire destination set to be powered by 100% renewable energy.

Respect for flora and fauna is also intended to run through every aspect of the resort’s design. For instance, Amaala’s buildings have been brought around 100 metres back from the coastline to avoid interference with the natural habitat of the Red Sea’s fragile turtle populations. Lighting is also carefully used to protect the night sky and limit the impact of artificial light on wildlife.

Expansive destination

Phase one of the destination is well underway and expects to welcome its first guests in 2024. It will consist of eight resorts offering upwards of 1,300 hotel keys.

Upon full completion, Amaala will be home to more than 3,000 hotel rooms across 25 hotels, and approximately 900 luxury residential villas, apartments, and estate homes, alongside high-end retail establishments, fine dining, wellness, and recreational facilities.

Red Sea site

About 200 km further south on the Saudi west coast, Red Sea Global is also developing the Red Sea Project, which will be home to 50 hotels and collectively 8,000 rooms by 2030.

Already slated as part of the development are Fairmont The Red Sea, bringing 200 keys online in Q4 this year; with Faena The Red Sea delivering 150 rooms in Q3 2024; while the 149-key Rosewood Red Sea will follow in Q1 2025.