Rotana turbocharges expansion plans with double appointment

by | 04 Jul 2022 | Chains

​Imagery courtesy of Rotana. New roles for Frédéric Savoye (left) and Victor de Vries.

Abu Dhabi based hotel management company Rotana has refreshed its senior team to bolster its rapid growth.

Frédéric Savoye has joined the UAE firm as vice president of brand performance and Victor de Vries has become vice president of franchise strategy.

Aggressive expansion

As the group pursues its aggressive expansion plans, overseeing commercial performance and growing its franchise operations, both remain critical for Rotana’s development strategies and a key focus area for the upcoming years.

Savoye has a wealth of knowledge and extensive experience in the hospitality industry. He will oversee the brands’ sales processes in addition to managing and executing commercial plans across new and existing markets.

Commenting on the announcement, Guy Hutchinson, president and CEO of Rotana, said: “Frédéric brings with him over a decade of knowledge and deep-rooted experience across international hotel chains in the region. He will also play a crucial role in maximising the company’s profitability in line with our corporate vision and the evolving regional markets.”

Development team support

Savoye has been handed over his new responsibility from Victor de Vries who is now taking on the vice president of franchise strategy position. In his new role, de Vries will lead and advance the engagement with existing franchise partners, optimising the value from the partnerships as well as supporting the development team to identify and convert new franchise opportunities.

Hutchinson added: “Victor’s new role will support an increased focus to enhance our current franchise partnerships as well as tap into new markets and property types. I am positive the new leadership changes will enable us to continue expanding and strategically pursue our commercial goals.”

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Rotana combines a unique understanding of the culture and communities of the Middle East with the collective expertise of an executive team contributing to years of international experience in the service industry.


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