Rotana turbocharges expansion plans with double appointment

Imagery courtesy of Rotana. New roles for Frédéric Savoye (left) and Victor de Vries.
Abu Dhabi based hotel management company Rotana has refreshed its senior team to bolster its rapid growth.
Frédéric Savoye has joined the UAE firm as vice president of brand performance and Victor de Vries has become vice president of franchise strategy.
Aggressive expansion
As the group pursues its aggressive expansion plans, overseeing commercial performance and growing its franchise operations, both remain critical for Rotana’s development strategies and a key focus area for the upcoming years.
Savoye has a wealth of knowledge and extensive experience in the hospitality industry. He will oversee the brands’ sales processes in addition to managing and executing commercial plans across new and existing markets.
Commenting on the announcement, Guy Hutchinson, president and CEO of Rotana, said: “Frédéric brings with him over a decade of knowledge and deep-rooted experience across international hotel chains in the region. He will also play a crucial role in maximising the company’s profitability in line with our corporate vision and the evolving regional markets.”
Development team support
Savoye has been handed over his new responsibility from Victor de Vries who is now taking on the vice president of franchise strategy position. In his new role, de Vries will lead and advance the engagement with existing franchise partners, optimising the value from the partnerships as well as supporting the development team to identify and convert new franchise opportunities.
Hutchinson added: “Victor’s new role will support an increased focus to enhance our current franchise partnerships as well as tap into new markets and property types. I am positive the new leadership changes will enable us to continue expanding and strategically pursue our commercial goals.”
Related Articles
Marriott International acquires City Express hotel brand
The completion of this transaction now makes Marriott International the largest hotel company in the Caribbean and Latin America, bringing its presence in the region to over 480 properties. A significant acquisition As Marriott announced the acquisition of the City...
Choice completes EMEA brand refresh with Ascend Collection
This follows its Comfort, Clarion, and Quality hotels already adopting the new brand direction and the Sleep Inn brand having been recently introduced to the region. Ascend’s ascension The Ascend Hotel Collection portfolio across EMEA currently comprises a network of...
Scottish hotel chain acquired by private investors
The deal is aimed at further expanding the new private investor owners’ UK luxury leisure platform. Upper market target Crerar’s portfolio of seven four and five star hotels will form a key part of the new owners’ plans. The hotel group had recently realigned its...
Indonesian hotel group acquires compatriot
Artotel believes the deal will strengthen its position in becoming a leading Indonesian hospitality management company. Bountiful brands MPHG has six hotel brands: Maxone, Nite & Day, Zia, Ruma Ruma, Marc, and One of a Kind, collectively comprising 45 hotels...
Sonesta announces creation of new development team
The creation of this team signifies a focus on growing the upper upscale brands of what’s become the eighth largest hotel company in the US. Upper upscale growth Sonesta’s newly created team will now lead the growth of the company’s upper upscale brands, which include...
US group travel hotel line rebrands
The company recognises that travellers today are roaming the world differently than they did a few years ago and therefore its rebrand is not just a name change, but is aimed at representing the new reality of travel. Six times the size Roami intends to shape the...