Radisson remains positive about African prospects

by | 08 Nov 2022 | Pipeline

Pictured: renderings of Radisson Collection Marsa Allam, Egypt.

Radisson Hotel Group (RHG) is continuing to strengthen its presence in Africa as it progresses towards its target of reaching 150 hotels comprising 25,000 rooms within the next five years across the continent. 

Currently, the group has nearly 100 hotels and 16,000 rooms in operation and under development in Africa.

Latest signings

RHG’s most recent signings in Africa are Radisson Collection Marsa Allam, Egypt, with 294 rooms, and Radisson Serviced Apartments, Yaoundé in Cameroon, with 220 rooms. Both are opening in 2024 and said to further reinforce RHG’s presence in key focus markets.

Other essential markets for the group’s Africa expansion plan also include Morocco, Nigeria, South Africa, Senegal and Ivory Coast, demonstrating an equal prioritisation for Francophone and Anglophone countries.

Tall targets

In the last two years, the company opened over 16 hotels in the region and secured over 25 new hotels, representing more than 4,800 additional rooms to its portfolio. Earlier this year, RHG announced that it had surpassed its half-year growth target in Africa with new openings and market entries across business and leisure destinations.

Highlights from 2022 so far include entry into several key new African markets, including expanding its presence in Madagascar with a portfolio of three hotels, becoming the largest international operator on the island.

In the pipeline

RHG’s pipeline includes the first Radisson-branded hotel in East Africa, Radisson Hotel Addis Ababa Bole Airport, which was signed this year, while the group continued its resort growth strategy with the signing of Radisson Resort Dakar Saly in Senegal.

Imminent openings in the coming months include Radisson Blu Hotel, Livingstone in Zambia and Radisson Safari Hotel, Hoedspruit.

Accelerated growth

Elie Younes, executive vice president and global chief development officer, RHG, said: “The last two years have been a time of accelerated growth for the Radisson Hotel Group reaching record milestones regionally and globally. Our balanced development strategy along with our tailored approach and responsiveness, enable us to stay relevant to our owners. Our rate of materialisation and openings is a testimony to the quality of our pipeline but also translates our conversion strategy in repositioning existing hotels under one of our Radisson Hotel Group brands. 2023 is already anticipated to remain positive with nine hotel openings during the year, which will only reinforce our group’s presence across the region.”

Ramsay Rankoussi, vice president development for the group in Africa, added: “Given our recognition as a market leader across the continent, we are well-positioned to speak about the vast opportunities within the African hospitality space. As a group, we’ve made it a priority to consolidate our market share in key focus markets but also expand into new territories, further cementing our leadership as the most geographically diverse hotel company across Africa.”

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