Project of the Week: New W Sydney is set to impress

by | 24 Feb 2020 | Projects

The stunning W Sydney is already making waves

Sydney will once again boast a W-branded hotel set in the heart of the city’s Darling Harbour district.

Set to launch in early 2020, the W Sydney @ The Ribbon Darling Harbour will wow guests both from the inside and outside.

We find out more about this stunning new opening.

W returns to Darling Harbour with a bang

After signing the project with developers Greaton Group and Grocon, Marriott will soon celebrate the grand opening on the W Sydney @ The Ribbon Darling Harbour.

Situated in one of the city’s most cutting-edge buildings, it has already reshaped the city’s skyline and become a new landmark for everyone in town.

Designed by HASSEL architects, the spectacular Ribbon building combines flowing forms and soft curves with a shiny glass facade offering its guest rooms sweeping views of the harbour from floor-to-ceiling windows.

“Named for its undulating form that rises through two elevated roadways, the building’s organic, flowing shape appears to peel up the surrounding roadways and manipulate them into a new structure that complements the changing landscape between the high rise city to the west and Darling Harbour to the east,” HASSELL architects stated on their website.

A peek inside Sydney’s newest top hotel

The new W Sydney will offer guests 593 stylish rooms, suites and serviced apartments. Facilities include the brand’s signature WET DECK, a pool deck with views that make a perfect backdrop for any holiday photo.

One restaurant and two bars, including W’s exclusive Living Room venue, will provide guests with plenty of options to satisfy any culinary or cocktail cravings.

Of course, wellness is an important topic at the W and this property’s signature AWAY Spa and FIT gym will delight even the most demanding guest’s expectations. On top of this, modern event spaces make the ideal location for meetings and seminars.

Sydney’s booming hotel market

The W Sydney is one of several new luxury hotels opening in the city after its hotel market experienced a period of very little growth over the past year.

The main reason for the recent boom, especially in luxury hotels, is the launch of the new International Convention Centre.

“Sydney – with its glamorous energy, cultural diversity and statement architecture – is the perfect match for W Hotels,” said Anthony Ingham, Global Brand Leader, W Hotels Worldwide.

“Wherever my travels take me, I am asked again and again when W is returning to Sydney, and I am thrilled to finally be able to answer the question. With the long-awaited return of the W brand in Sydney, Australia will now have three W hotels, along with W Brisbane and W Melbourne – demonstrating just how important and exciting this continent is for global travel.”



Born from the bold attitude and 24/7 culture of New York City, W Hotels, part of Marriott International, is disrupting and redefining the global hospitality scene.