Outdoor experiential brand selected for Saudi mountain resort

Northwest Saudi Arabian smart city Neom has signed up outdoor experiential hospitality brand Collective Retreats to be part of mountain destination Trojena.

The partnership will result in a next generation, sustainable retreat slated to open at the start of 2026.

Re-imagined outdoor hospitality

Collective Trojena is aimed at re-imagining the outdoor hospitality experience, featuring approximately 60 open-air guestrooms and meeting space concepts as well as water features, communal campfires and culinary destinations.

The site will showcase a blend of natural and developed landscapes, located 50 km from the Gulf of Aqaba.

Sustainability’s next frontier

Collective Trojena will also offer direct access to the development’s array of year-round outdoor activities including skiing and snowboarding, high altitude training, paragliding, mountain biking, hiking, and water sports as well as culture-forward programming around film, art, music and food.

Trojena is paving the way for the next frontier in sustainability by powering the mountain destination with a combination of solar and wind energy, while developing technology in water desalination and brine processing to achieve zero waste residual.

Environmental experiences

Collective Retreats CEO and founder Peter Mack said: “We founded Collective Retreats with the singular goal of changing the way people travel. We want travellers to see the world with renewed curiosity and a greater appreciation for conservation of the extraordinary natural beauty that surrounds us.

“Trojena provides the ultimate backdrop to achieve this mission in ways we never imagined. In addition to giving a global audience a new perspective on this spectacular mountain setting, we are committed to demonstrating that luxury travel should not be extractive and it’s possible to both preserve the environment and deliver extraordinary guest experiences.”

Collective Trojena is among several new projects the brand plans to announce in 2023.

Innovative thinking

Philip Gullett, executive director and region head at Trojena, commented: “Since its inception, Collective Retreats has been lauded for its innovative thinking and passionate commitment to sustainability making them the ideal partner for the Trojena Neom project. Collective Retreats will be outstanding stewards of this new outdoor retreat experience in Trojena and will perfectly complement the environmental and sustainability principles and practices that are at the core of the Neom project.”

Chris Newman, executive director, hotel development at Neom, added: “Collective Retreats has a well-earned reputation for connecting guests to the most spectacular natural settings, in ways that few others have done before, while staying true to its core values of conservation and sustainability. With Trojena, and Neom overall being home to some of the most breathtaking landscapes, we’re thrilled to have selected a partner that shares our ambition to forge a new path for our industry, one that’s characterised by travellers living with nature.” 

Also in Trojena

The partnership marks the latest agreement between a prominent brand and Neom’s hotel development division, which is responsible for building a future-centric hospitality ecosystem in the region.

Already signed is a dual-brand agreement with Accor lifestyle arm, Ennismore, for 25hours and Morgans Original Trojena. with 150 keys each, the site  will be designed by 25hours founder Christoph Hoffmann and Berlin’s Studio Aisslinger. The 25hours hotel will have an in-house cinema, a farm-to-table restaurant, a bike workshop with co-working, as well as a rooftop restaurant with pool.

The Morgans Originals hotel will feature four dining outlets and a 2,000 m destination spa and bathhouse, in addition to a ski slope roof and rooftop pool bar overlooking the Trojena mountains. The hotel will also feature an eight-story vertical core with microclimates and immersive art experiences that will showcase the individuality of the brand. Delivery is scheduled for Q1 2027.