Moxy debuts in mainland China
Marriott International’s Moxy brand has entered the Chinese mainland with the opening of Moxy Shanghai Hongqiao CBD next to one of the country’s most important transport hubs.
Following the launch of Moxy Shanghai Hongqiao CBD, the lifestyle brand is now set to expand across the People’s Republic, with further openings planned for Shanghai, Nanjing, Shenzhen and Xi’an over the coming year.
Bringing the Moxy spirit to Shanghai
Moxy is designed for the young and young at heart, transforming the traditional hotel experience by providing a playful, fun and spirited stay incorporating tech-enabled rooms, approachable service and interactive gathering spaces. Its latest outpost, Moxy Shanghai Hongqiao CBD, aims to communicate this vision in its vibrant location within the country’s biggest city.
The 158-key property is conveniently located by a crucial transport hub that brings together high-speed rail, local metro lines and an international airport. The trendy shopping, dining and nightlife area Lidoway is just a 15-minute drive from the hotel, and other attractions such as the Bund are also within easy reach.
“We are thrilled to continue to grow our global portfolio and introduce the energetic Moxy brand to mainland China with the opening of Moxy Shanghai Hongqiao CBD,” said Jeff Tomczek, vice president and global brand leader for distinctive select brands at Marriott International. “Shanghai is a world-renowned commercial hub and tourist destination, with appeal to experientially minded travellers. Moxy will bring its ‘Play On’ spirit and unconventional hotel experience to this world-class city, and expects five more Moxy hotels to open in mainland China within the next year.”
“The opening marks the entry of Marriott Bonvoy’s 24th brand into mainland China – a testament to our focus on bringing a diversified portfolio for different types of travellers to China,” added Henry Lee, president, Greater China, Marriott International. “We currently operate more than 50 hotels in Shanghai and look forward to expanding our portfolio further across China in order to offer distinctive and personalised experiences for travellers.”
Vibrant venues and playful design
The hotel’s playful design pays homage to the neighbouring Shanghai Hongqiao International Airport, with elements of airport terminals integrated into the lobby.
Travellers are welcomed during the check-in process at Bar Moxy, where they’re treated to a complimentary Got Moxy cocktail. From this communal hub, which also offers dining options, guests can venture over to the hotel’s modern rooms, 24/7 self-service grab-and-go concept, 24-hour fitness centre and other signature amenities including a 24-hour ironing room.
Each room combines functionality with edgy detail. The accommodation is designed to maximise space, which can be adapted to suit the guest’s needs, and boasts platform beds, Moxy’s signature Stellar Works foldable workspace, 55-inch flat screen TVs and walk-in rain showers.
The Play On communal space is then brought to life with activities and thoughtfully curated happenings.
“We’re thrilled to be the first Moxy hotel in mainland China in the electrified metropolitan of Shanghai, and to show this city just how invigorating and fun a hotel stay really can be,” said Aleen Wan, captain (general manager) of Moxy Shanghai Hongqiao CBD. “Different from anything else in this area, our spirited crew members are excited to connect with travellers in a playful way over games and cocktails in our design-driven social areas, allowing travellers to blend work and play – all at an approachable price point.”
Also in China, Moxy Shanghai Xuhui is due to launch later this summer, followed by openings in Nanjing, Shenzhen and Xi’an within the next 12 months.
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