Mercure to make Accor’s Kosovan debut

Accor’s upper midscale brand Mercure is to appear in Kosovo for the first time thanks to a franchise agreement with Minimax Group, a prominent player in the local real estate market.

The newbuild urban hotel, Mercure Prishtina City, will actually be the first Accor property in Kosovo, marking a significant milestone for the local hospitality industry.

Rich heritage

The hotel, celebrating the rich cultural heritage of Kosovo, is set to open its doors by the end of this year. Accor and Minimax Group’s partnership aims to establish Mercure Prishtina as a premier destination for business travellers and tourists visiting Kosovo.

With its combination of contemporary and locally inspired design, state-of-the-art facilities, and strategic location, the property is poised to become a sought-after destination for travellers visiting Kosovo, with comfortable accommodations combining international standards with locally inspired hospitality.

Larger complex location

The hotel will boast 75 modern guestrooms, one restaurant, a lobby bar, a spacious lounge area, and fully equipped meeting rooms. Guests can also utilise the hotel’s wellness club.

The site is part of a larger investment by the Minimax Group, which includes the Minimax Shopping Centre located just 50 m away and a modern residential area known as Minimax City. This integrated complex offers guests a complete experience with shopping, dining, and residential amenities just steps away from the hotel.

Balkan expansion

Dilek Sezer, senior development director – Accor premium, midscale and economy brands – south eastern Europe, said: “We are delighted to collaborate with Minimax Group on this project. The partnership with our esteemed local partner reflects Accor’s commitment to expanding our presence in the Balkans. Mercure Prishtina City impresses with its remarkable style, facilities, and prime location. 

“We are confident that this partnership will contribute significantly to our ambitious growth in the region and provide guests with an unparalleled experience in the heart of Pristina.”

Quality investment

Arben Krasniqi, owner of Minimax Group, commented: “Our partnership with a global leader like Accor with an impeccable reputation in the industry is a testament to the quality and potential of our investment.

“We are thrilled to work together on this project and confident in its future success. Accor’s global resources, diverse portfolio of renowned brands and know-how will undoubtedly contribute to the outstanding guest experience we aim to provide at our hotel by fully unlocking the potential provided by the unique character of the Mercure brand which is a perfect match for our property. We are sure that the cooperation will lead to maximum visibility and attract guests from the whole world to our hotel.”

Eastern Europe evolution

Accor’s Mercure brand has an extensive pipeline of projects in eastern Europe. One of the upcoming additions is Mercure Bucharest Cantemir, due to open in the Romanian capital in November. The converted property will house 40 rooms, a restaurant, a bar and a conference room. Elsewhere in Romania, Mercure Alba Iulia Cetate will offer 112 rooms and suites on three floors plus attic, a dining restaurant of 282 sq m with external terrace, a 430 sq m banqueting area, a spa, indoors and outdoors kids’ playground and external and internal parking when it opens in 2024.

Further east, Mercure Chisinau will arrive in the Moldovan capital by the end of this year. As well as 74 generous and tastefully designed rooms, guests will have access to an a-la-carte restaurant, a bar, three conference rooms, a business corner, a gym and a sauna area. The hotel also offers outdoor parking for guests’ convenience.