Marriott introduces apartment brand to North America

by | 06 Dec 2022 | Portfolio

Pictured: Marriott Executive Apartments Port Moresby.

Marriott International, Inc has launched apartment-style accommodation brand Apartments by Marriott Bonvoy.

The company expects this will enhance its portfolio growth globally and bring the serviced-apartment concept to Marriott guests in the US and Canada.

Bleisure demand

Marriott is seizing upon growing consumer interest in seeking more space for stays, propelled by the blending of work and leisure travel, and the desire among younger travellers for wider accommodations options.

The latest launch builds upon the group’s 26 years of experience with Marriott Executive Apartments, its serviced-apartment brand in Asia, Europe, Middle East, Africa, and Latin America.

High end segments

Marriott plans to introduce Apartments by Marriott Bonvoy in the upper-upscale and luxury segments, distinguished from Marriott’s existing extended-stay brands with properties that reflect the local neighbourhood for independent travellers seeking more space and residential amenities.

Apartments by Marriott Bonvoy will feature a separate living room and bedroom, full kitchen, and in-unit washer and dryer, but will be differentiated from Marriott’s existing extended-stay brands by not providing certain traditional hotel services such as food and beverage, meeting spaces, and retail.

The new brand is anticipated to offer developers the flexibility to build new properties or convert existing properties, with a design approach similar to the company’s Autograph Collection and Tribute Portfolio lodging brands, which offer consumers independent, distinguished hotel experiences.

Wider array

Stephanie Linnartz, president, Marriott International, said: “Travellers planning vacations and long business trips today are seeking more choice in accommodations, and the introduction of Apartments by Marriott Bonvoy responds to those trends while offering developers a premium product backed by our trusted name and distribution platform.

“With Apartments by Marriott Bonvoy, guests will be able to shop a wider array of accommodation options within the Marriott Bonvoy portfolio, growing their loyalty to the portfolio and its range of brand offerings.”

Related Articles

Marriott rolls out new Fairfield template for European expansion

Marriott rolls out new Fairfield template for European expansion

The new 136-guestroom prototype modular hotel has been developed to reflect the principles of European architecture and design, and to deliver fast and adaptable construction using advanced offsite manufacturing technology.  Quicker build Marriott estimates that the...

Preferred Hotels & Resorts’ parent company refreshes branding

Preferred Hotels & Resorts’ parent company refreshes branding

The group is the parent company of independent hotel brand, Preferred Hotels & Resorts, sustainable hotel brand Beyond Green, and travel and tourism consultancy brand, PTG Consulting, among others. Wider influence The change to Preferred’s corporate identity is...

Canadian brand to go on US hotel drive

Canadian brand to go on US hotel drive

The deal means that the Vancouver-headquartered brand can enact a USA expansion plan to increase its footprint, particularly throughout the West Coast. American growth Operating as Coast Hotels USA, a newly established subsidiary of Coast Hotels, the company aims to...

LOTTE Hotels & Resorts launches wellness brand, ‘Retreat SIGNIEL’

LOTTE Hotels & Resorts launches wellness brand, ‘Retreat SIGNIEL’

Previous Next LOTTE HOTELS & RESORTS newly launched spa brand ‘Retreat SIGNIEL’. Named after the SIGNIEL brand, the first spa opened in December 1st on the 86th floor of SIGNIEL SEOUL located in LOTTE WORLD TOWER.Retreat SIGNIEL pursuits of being a new luxurious...

Viceroy gets new owners

Viceroy gets new owners

Both firms are US based, with LA-headquartered Viceroy debuting in 2000 with the launch of Viceroy Santa Monica. Panoramic portfolio The Viceroy brand has since evolved into a portfolio of hotels and resorts in destinations such as St Lucia, Chicago and Los Cabos....

Meliá enlists Rafael Nadal to launch lifestyle hotel brand

Meliá enlists Rafael Nadal to launch lifestyle hotel brand

The latest marque of resorts and urban leisure hotels will first operate in Spain, and expand in key destinations throughout Europe, the Middle East, Asia and the Americas. Growth plan Nadal and Meliá are both from Mallorca, Spain, and their joint venture aims to...

ABOUT THE CHAIN

 

Marriott International is based in Bethesda, Maryland and encompasses a portfolio of more than 7,000 properties around the world.

Error, group does not exist! Check your syntax! (ID: 3)