Marriott flagship brand plans over 100 additions

Pictured: Marriott Cancun, An All-Inclusive Resort.
Marriott Hotels & Resorts, Marriott International’s flagship brand, is poised to expand by around a fifth, according to the latest THP records.

With the premium line currently standing at 584 operating global sites encompassing 208,836 keys as at end Q3 2023, our database indicates that it is due to welcome at least 109 properties of 29,853 collective rooms over the next few years.

Asia ahead

Beginning in their home markets of US and Canada, Marriott Hotels are already in over 65 countries and territories around the world, and the firm intends to continue the global expansion.

THP information suggests that Asia will be the continent with the most development, with at least 57 sites planned here (52% of our records).

Chinese charge

Breaking down these planned additions into countries, we see that China is far and away the leader, with a minimum of 42 hotels scheduled for the Asian giant. On half that amount is the USA in second, while the UAE comes a distant third with at least four projects underway.

Analysing these figures on an even more granular level, China’s Shenzhen comes top in terms of cities, with a minimum of three developments on the books. Compatriot conurbations, Hangzhou, Nanjing, Chengdu, Guangzhou and Hefei share runners-up spot with the UAE’s Ras Al Khaimah, on two sites apiece.

New and innovative

Marriott Hotels are conceived with modern, comfortable spaces, and the chain is consistently introducing innovations, such as the Greatroom lobby, that embrace style, design and technology.

It is therefore no wonder that the brand is embracing developing newbuilds to ensure the specification is precise for each five star site, as at least 94 pipeline hotels fall into that category (86% of THP records). This is as compared to just 12 refurbishments, two conversions and one extension within our database.

2024 peak

Next year looks to be the apex for deliveries, with a minimum of 42 expected for the line. The rate rapidly drops in 2025 to 18, at worst, and still further in 2025 to at least nine. Just two additional projects are planned to complete in the last few weeks of this year. The remaining 38 THP records are either due further in the future or have yet to be designated a delivery date.

This timeframe is reflected in our project phase data, with at least 57 sites under construction (52% of our Marriott Hotels entries) and another nine in pre-opening. This is as against a minimum of 27 in planning, 13 more in pre-planning and three in a vision phase.

Brand evolution

The brand is evolving its offerings further with its first All-Inclusive by Marriott Bonvoy site, resulting from a renovation of the existing Marriott Cancun Resort in Mexico. The 450-key property will emerge from refurbishment works in early 2024 with  nine specialty restaurants; daily pop-up experiences; water features, such as a lazy river and water slides; and a variety of special entertainment to support connection and celebrate local culture.

Across the other side of the globe, a massive property underway in southeast Asia is Ho Chi Minh City Grand Marina Marriott Hotel in Vietnam’s most populous city. The 2,100-key hotel, located alongside a JW Marriott site of the same size, will be integrated into a mixed-use complex comprising residential, office and commercial elements, and is due for completion in Q4 2024.