Image © Louvre Hotels Group
Jin Jiang International affiliate Louvre Hotels Group has started the construction of its 500th project in China with its local partner Jin Jang Hotels China Region.
Campanile Shanghai Lingang will be the new flagship of the Chinese group, with a valuation of 70 million RMB ($10 million).
Three year plan
The latest hotel will have 212 rooms and open its doors in February 2023.
The group celebrated the signing of its 500th project in China as a symbol of its rapid expansion. Louvre Hotels’ ambition is to consolidate and continue to expand its network of Campanile, Kyriad and Golden Tulip brands within the framework of a three-year development plan in the region.
Swift Chinese development
In 2016 the group marked its arrival on the Chinese market with its first Campanile in the heart of the Bund area in Shanghai. Subsequently the company has opened hotels in major Chinese cities such as Shanghai and Shenzhen.
In 2017, Golden Tulip Rainbow Shanghai opened its doors, followed by Smart Hotel Campanile Jing’An Shanghai in 2018 and, more recently, Kyriad Marvelous Hotel Shenzhen Bao’an International Convention and Exhibition Center in Shenzhen.
In total there are 11 Golden Tulips, 63 Campaniles and 189 Kyriads already open in China, with the latter being the number one international brand for the Jin Jiang group in China.
Thousand signings
Max Cergneux, chief development officer at Louvre Hotels Group, said: “The signing of the Campanile Shanghai Lingang is part of the group’s development strategy to reinforce our presence in Asia and in particular China, a country with a strong business and leisure tourism potential.
“From now through 2025, we are predicting the signing of over 1,000 hotels under Kyriad, Campanile and Golden Tulip flags. In addition, Tulip Lodj, our extended-stay brand, has also made a notable entry this year in China and is generating a lot of development interest in the region..”
Major city sites
Louvre Hotels Group is building on the strength of its stakeholders in the territory to accelerate the development of its brands. Following the fast growth in the largest Chinese cities, the group is looking to invest in strategic locations to expand its presence, such as Chongqing, Chengdu and Guiyang.
Already in the pipeline are Metropolo Chengdu Dujiangyan, scheduled to open in Q4 2023; Jinjiang Metropolo Hotel Shapingba, Chongqing following in Q2 2024 and in the same delivery timeframe, Metropolo Jin Jiang Hotel Guiyang Southwest Trade City.
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Campanile, a brand created and operated by Louvre Hotels Group, is part of the second largest hospitality group in the world, Jin Jiang International.
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