IHG’s voco brand makes its debut in Brisbane

by | 25 Jun 2022 | Design

Imagery courtesy of IHG.

The launch of voco Brisbane City Centre signifies the brand’s entry to the riverside city and second opening in Queensland.

This is the first hotel opening for Vista Hospitality Group, which was recently formed as a joint venture between Pro-invest Group and Next Story Group.

A milestone opening

Vista Hospitality Group worked in collaboration with IHG Hotels & Resorts to open this milestone property for voco, with the service style and characteristics this brand is known for.

The 194-key voco Brisbane City Centre is distinguished by interiors that were designed by Sydney-based interior design studio JPDC to reflect the hotel’s riverside setting. Staying true to voco’s commitment to sustainability, the hotel has implemented a number of initiatives such as water reduction and the use of recycled materials.

The hotel’s accommodation is joined by vibrant public areas ranging from a cafe and bar to a rooftop pool.

Commenting on the opening, Jan Smits, Vista Hospitality Group board member and Pro-invest CEO, said: “The voco brand is renowned for its charmingly fun attitude and we’re excited to be able to share this uniquely different property with guests while injecting some colour and personality into the River City.”

“This is the first hotel to open under the Vista Hospitality Group portfolio and we are proud to be a custodian of IHG’s fast growing voco brand. Sustainability is a key pillar for our group and we were naturally drawn to IHG’s voco brand as it places emphasis on green and sustainable practices which aligns with our 2030 Net Zero carbon strategy.”

“We are excited for guests to experience the voco hospitality and interact with the spaces we have created and look forward to being part of the social and economic fabric of Brisbane.”

Business and leisure

Guests are accommodated in artfully designed rooms encompassing smart in-room technology and vibrant artworks and providing views over the city or river. A warm neutral palette is complemented with dark blue hues and pops of the brand’s signature yellow. A flamingo mascot represents the ‘voco Life’ philosophy.

During their stay, guests can enjoy local craft beers, wines and cocktails at Kraft & Co, which transforms from a cafe by day into a lounge bar at night, and unwind by the rooftop pool, as well as making use of the 24-hour fitness centre and access to bamboo Wyld Bikes.

Business travellers are catered for with 1,200-sq-m of event space comprising 11 meeting and function rooms including the 600-person Grand Chelsea Ballroom. Each conference space is named after one of Queensland’s National Parks.

Matthew Tripolone, managing director of IHG in Australasia and Pacific, said: “Brisbane is certainly putting the heat on its traditional rival cities. 2022 has kick started an era of strong growth with brand new experiences for locals and visitors in Brisbane – and voco is no exception, with the opening of the new voco Brisbane, and with Hotel Indigo’s city debut to open soon.”

“Since launching in Australia in 2018, the voco brand has seen tremendous enthusiasm, taking off in new cities across Australasia and the globe – including Melbourne and Auckland this year alone – with its expansion happening at a faster pace than any other IHG brand.”

“We’re proud to be launching the latest Brisbane location with Vista Hospitality Group and look forward to developing into new destinations soon.”

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