Hyatt Hotels Corporation will be debuting its luxury Inclusive Collection in Portugal with the rebranding of an existing property in the Madeira archipelago.

The new deal marks the all-inclusive brand’s entry into a fourth European country, representing the latest milestone in Hyatt’s intentional global expansion in the segment.

Luxury accommodation

Situated on the island of Porto Santo, Dreams Madeira Resort Spa & Marina resort will feature 366 luxury appointed guestrooms, ranging from standard rooms to luxury villas, as well as an onsite private beach and marina.

The resort will be operationally managed by Apple Leisure Group, a Hyatt affiliate and owned by an institutional investor that will rely on Okami Hotels for the asset management of the property.

Full amenities

The hotel is expected to open once renovations are complete in early 2024. Food and beverage offerings comprise 10 a la carte restaurants, seven bars and 24-hour room service.

Amenities include an onsite water park, an Explorer’s Club for kids, a Core Zone for teens, and a 9,800-square-foot (3,000-sq-m) spa. The resort will also include exclusive adults-only areas and reserved spaces for preferred guests.

Ideal destination

Jaime De La Mata, SVP of business development for EMEA at Apple Leisure Group said: “With Dreams Madeira Resort Spa & Marina, we are thrilled to announce plans to introduce the Inclusive Collection to one of Europe’s leading island destinations, which will attract diverse travellers from around the world seeking immersive all-inclusive resort experiences.”

Javier Coll, group president of Apple Leisure Group overseeing global business development and innovation, added: “Portugal represents an ideal destination to bolster our position as a leader in the luxury all-inclusive category, while growing our brand footprint in sought-after destinations that matter to our guests, World of Hyatt members, customers, owners and operators.”

Expansion plans

This Madeira deal follows Hyatt’s recently announced expansion plans for five all-inclusive resorts in Bulgaria, including Dreams Resort & Spa Sunny Beach, joining its existing all-inclusive brand presence in Spain and Greece.

The brand is also growing its North American footprint, with upcoming sites including the 220-key Dreams Resort & Spa Saint Lucia, due to open by the end of this year; Dreams Playa Esmeralda Punta Cana, slated to bring 750 rooms to the Dominican Republic in Q4 2023; and the 500-key Dreams Hotel at Grand Island Cancun, arriving in Mexico in Q1 2024.

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