Interior design is no longer just about aesthetics. In today’s hospitality landscape, it is about storytelling. The most memorable hotel interiors are those that evoke emotion, reflect brand identity, and leave a lasting impression. At Spires Art, we believe bespoke artwork, wallpapers, mirrors and glasswork all play a vital role in transforming spaces into immersive narratives that truly resonate with guests.
Using Artwork to Evoke Emotion and Identity
Art has the power to connect people with places. In hospitality, a carefully selected piece of art can define a room’s atmosphere, tie together other design elements, and embody the values of a brand.
Example: Bold and Expressive
At one of our London projects in a standout hotel, vibrant pop-art portraits and neon-lit mirrors shape the bold, energetic personality of the venue. The artwork does not blend into the background. It becomes the identity.
Example: Nostalgia and Charm
Other hotels use framed heritage artwork to spark emotional connections. These pieces often blend beautifully with contemporary interiors to create warmth, comfort and familiarity.
Wallpapers as Storytelling Canvases
Bespoke wallpapers offer a dynamic way to set the tone. Through colour, texture and print, walls can communicate character and elevate a space’s personality.
Example: Luxury with a Narrative
In one intimate hotel bar, rich red wallpaper featuring intricate patterns creates an immersive and indulgent setting. When paired with bespoke framed artwork, our products create a refined and luxurious mood.
Wallpaper also serves a functional purpose. It defines a space without the need for clutter, maintaining cohesion and intent throughout the design.
Mirrors as Functional Art
Mirrors are often underestimated in design. However, they hold the ability to expand visual space, reflect light, and elevate a room’s sophistication. When carefully positioned, mirrors can make interiors feel brighter, more open and more engaging.
Example: Antique Mirrors
In a boutique hotel lounge, distressed antique mirror panels introduce depth and texture while enhancing ambient lighting. The mirrors also create the illusion of additional space, helping smaller areas feel grand and inviting.
When designed with bold frames or custom finishes, mirrors can also serve as stunning focal points within the overall decor.
Bespoke Glass as a Storytelling Feature
Glass installations can add a refined and contemporary layer to any space. Custom etched or printed glass can carry narrative elements that link to the local area, brand story, or overall guest experience.
Example: Aerial Map Glass
One hotel installation features a high-resolution aerial map printed onto sleek glass. This connects guests to their surroundings and turns a functional surface into a meaningful visual experience.
Let Spires Art Help Tell Your Story
At Spires Art, we create bespoke artwork, mirrors, wallpapers and glass that bring interiors to life with depth, identity and emotion. Every piece we produce is thoughtfully crafted to align with your vision and brand story.
Contact Spires Art today to bring your vision to life. Connect with us on LinkedIn and Instagram @SpiresArt.
