Hilton unveils new lifestyle brand Tempo [Construction Report]
Hilton’s new Tempo brand sets the tone for hotels of the future. (Photo: Hilton)
Hilton marches to a new beat with the launch of Tempo, an accessible lifestyle brand to attract modern, ambitious travellers.
Huge news for the hospitality industry this week as Hilton announces the launch of Tempo by Hilton, its newest lifestyle brand for ambitious travellers who are looking for a forward-thinking hospitality experience.
We find out more about this fast-paced new brand.
Tempo by Hilton is set to send ripples through the hospitality industry with what promises to be an exhilarating ride into a brave new world of the lifestyle concept.
Hilton’s newest brand is billed as “an approachable lifestyle brand curated to serve a growing segment of “modern achievers” who seek a hotel experience that reflects their ambition”, and its ambitious pipeline looks set to live up to the hype. Tempo currently has 30 hotels in development, with a further 30 deals in the works.
Christopher J. Nassetta, president & CEO, Hilton, spoke about the new brand, saying, “For more than 100 years, Hilton has pioneered the hospitality industry as we know it. Tempo by Hilton is the latest example of our unique ability to anticipate what our guests are looking for and deliver unmatched value for customers and owners alike. We’re thrilled to welcome this new brand to our Hilton family and look forward to building on our legacy of innovation with Tempo by Hilton.”
Partnerships for wellness in life
To achieve its goal of creating a lifestyle hotel that not only meets but furthers the ambitions of its guests, Tempo by Hilton has entered several strategic partnerships with a wide array of companies, programmes and platforms.
Thrive Global is Ariana Huffington’s anti-burnout platform designed to change employee’s behaviour through technology and media support, while Blau + Associates are a leading culinary firm that will inform Tempo’s F&B offerings.
These partnerships have been specifically chosen to prioritise the health and well-being, both physical and mental, of Tempo’s guests, and will allow them to stay on track with their life goals while travelling.
Before going live, Tempo surveyed over 10,000 hospitality consumers to see what their priorities were when choosing a hotel, and the results indicated that the type of travellers Tempo was hoping to attract were most concerned about how travelling would disrupt their routine.
Hilton’s newest lifestyle brand responded by building data responses into every element of their design, from the ambience of the guest rooms to the food on the menu in the restaurants.
“Tempo by Hilton introduces a new concept by combining all the benefits and efficiencies owners expect from a limited-service model with an uplifting dose of inspiration,” says Phil Cordell, SVP and global head of new brand development, Hilton.
“Utilizing a data-driven blueprint, we identified lifestyle offerings inside the guest rooms and throughout the property that push the entire sector to new heights. The end result is a compelling, yet approachable brand that enables owners to expand their portfolios in sought-after locations across the country as well as capture a new demographic of travellers.”
Hilton Hotel Construction Report