Hilton premieres Tempo brand in New York
Imagery © 2022 Hilton and LL Holdings.
Hilton Worldwide has signed the first site for its newest brand, Tempo, in the iconic location of New York City’s tourist hub, Times Square.
The lifestyle strand will premiere in Q4 2023 with the opening of Tempo by Hilton Times Square within TSX Broadway, a purpose‑built 46‑storey entertainment and hotel tower.
Owned by L&L Holding Company and Fortress Investment Group, and managed by Hilton, the 661-room contemporary hotel will take up 36 floors of the skyscraper. Designed by WATG, design architect, and Mancini Duffy, architect of record, the property will have floor-to-ceiling windows with direct views of the city and Times Square.
The hotel will feature thoughtfully designed and uplifting public areas complete with artistic touches, including an 11th floor open sky lobby with communal and working spaces for collaboration, along with wellness offerings including a state-of-the-art fitness centre and signature hydration station.
Premium culinary options include a signature restaurant, a bar and lounge featuring equal parts spirited and spirit-free cocktails and small plates, and an outdoor dining terrace overlooking Times Square.
High tech accommodations
Accommodations will feature distinct areas for powering up and powering down, including a dedicated Get Ready Zone for organisation or working, a spacious bathroom with Bluetooth speakers and bath amenities by Apotheke, and an enveloping sleep environment to help guests unwind. A signature Tempo by Hilton Wellness guestroom will feature a Peloton spin bike and products from Therabody.
Hotel guests will also have access to entertainment and performance programming onsite from TSX Entertainment, a newly-launched entertainment and technology platform, available only at TSX Broadway.
In partnership with TSX Entertainment, TSX Broadway will have exclusive features including the only permanent outdoor stage in Times Square, an interior theatre that opens out of the building’s main sign over Times Square and is suspended 30 ft in the air, overlooking the iconic TKTS Red Steps, and a state-of-the-art digital canvas.
Elevated and innovative brand
Hilton chief brand officer Matt Schuyler said: “We’re delighted to introduce Tempo by Hilton to the world from the heart of Manhattan with the debut of Tempo by Hilton Times Square. As our newest brand, Tempo by Hilton is designed to create an elevated and innovative stay, with thoughtfully appointed rooms that offer comfort and functionality plus an emphasis on well-being. Tempo by Hilton Times Square will set the stage for a new standard of hospitality in Times Square, for today’s discerning traveller.”
Danny Hughes, executive vice president and president, Americas, Hilton, added: “Hilton has maintained a strong presence in New York City throughout its history, with more than 50 hotels currently welcoming travellers from all over the world. With the city’s continued development boom, it was the perfect time to introduce our newest lifestyle brand and Tempo by Hilton’s first hotel to the world’s most dynamic destination. Tempo by Hilton Times Square will channel the energy of Manhattan and complement all that TSX Broadway and the Big Apple have to offer.”
One of a kind hotel
L&L Holding Company’s chairman and CEO David Levinson detailed: “As TSX Broadway and our partner TSX Entertainment takes the lead on reimagining how the district can meet the needs and desires of brands, consumers and New York City at large, Tempo by Hilton Times Square offers a home base for guests to experience Times Square like never before. We look forward to welcoming guests to experience the first full-building retail and entertainment ecosystem firsthand.”
Robert Lapidus, president and chief investment officer, L&L Holding Company commented: “Tempo by Hilton Times Square is bringing a beautiful, one-of-a-kind hotel to the most iconic entertainment district in the world. Driving the reinvigoration of entertainment, experiences, and engagement that has made Times Square the crossroads of the world, TSX Broadway will allow guests to experience this firsthand, unlocking a hospitality and entertainment package unlike any other.”
Hilton will be quickly adding more Tempo sites across the USA in the coming years, with at least 11 further projects in the pipeline.
These include two 2024 completions: Tempo by Hilton Nashville Downtown and Tempo Seattle Downtown. The Music City property will offer 306 rooms, 12,000 square feet of flexible indoor and outdoor meeting spaces, a 2,000-square-foot, state-of-the-art fitness centre, a vast outdoor pool and bar, event lawn, and a fifth-floor sky lobby.
While the new 23-storey Washington site will be located in downtown Seattle, and feature 300 guestrooms, a state-of-the-art fitness centre, a casual café, a bar and restaurant located on the second level and a rooftop lounge and bar.
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