Great Wolf Resorts gets new head of the pack
US-based Great Wolf Resorts Inc has appointed a new CEO after the role’s incumbent retired.
Murphy is a seasoned hospitality executive with more than 30 years of hospitality leadership experience.
He has previously had stints at Tarsadia Hotels, Evolution Hospitality and Triton Hospitality, as well as concurrently serving as board member and adviser for nature-inspired resort brand, Outdoor Citizen.
Murphy commented: “I am absolutely thrilled and honoured to be following in Murray’s footsteps, leading this incredibly talented and enthusiastic Great Wolf team. It’s abundantly clear that this is a company with a strong culture that truly cares for its people, setting the foundation for everything the team does to support the mission of bringing joy to families.
“When you visit a Great Wolf Lodge, the environment speaks to the things I have always cared about most with my family – spending quality time together and creating memories that last a lifetime. It’s easy to see why families have developed such a strong connection to this brand.”
Private equity firm, Blackstone, maintains a majority ownership stake in Great Wolf Resorts. Rob Harper, Blackstone’s head of real estate asset management Americas, said: “We are grateful to Murray for his hard work over the years, and excited to welcome Murph to the team. His extensive hospitality experience, collaborative approach and ability to develop high performing teams make him an ideal choice to lead Great Wolf Resorts as we continue to invest in new communities, creating jobs and giving more families the ability to enjoy the Great Wolf experience. With Murray remaining as an advisor, we are confident it will be a seamless transition.”
New York-based private equity group, Centerbridge Partners, holds the remaining share of Great Wolf Resorts. Billy Rahm, Centerbridge’s global head of real estate, added: “We have been honoured to work with Murray for the past five years. As CEO, he expanded the company’s ‘paw print’ with four new resorts across the US, which created more than 2,000 jobs and made millions of memories for families.
“In addition, Murray led the company through the particularly challenging years of the pandemic, and helped the company emerge even stronger. As the company begins this next chapter, we’re thrilled to partner with Murph as we continue to invest in enhancing the Great Wolf experience at our existing lodges, and expand our reach through the development of new resorts and with Great Wolf Entertainment.”
Murphy takes the helm at Great Wolf Resorts during a rapid growth period. Already North America’s largest family of indoor water park resorts with 19 properties, the company has three additional resorts under construction. These comprise: the 700-key Great Wolf Lodge Maryland in Perryville, which is scheduled to open in summer of 2023; Great Wolf Lodge South Florida in Naples, bringing 500 rooms online in Q3 2024; and in the same quarter the 532-key Great Wolf Lodge Gulf Coast Texas in Webster will also open.
While expanding into new markets with new resorts is an area of focus, Great Wolf Resorts is also investing significantly in its existing resorts. Next summer, the company will complete a significant expansion of its Pocono Mountains resort, which includes 202 additional hotel rooms, 30 luxury, three-bedroom villas, and a 40,000 sq ft enhancement to its indoor water park. Additional renovations are planned across the brand that will introduce new attractions, amenities, and retail experiences to further enhance the overall family experience.
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