Europe welcomes its first Tapestry Collection hotel

by | 25 Jun 2021 | Hotel Projects, Projects

Atocha Hotel Madrid (imagery: © 2021 Hilton)

The Spanish capital bears the distinction of hosting the inaugural European property for the Tapestry Collection by Hilton brand, the 46-room Atocha Hotel Madrid.

Now open to the public, Atocha Hotel Madrid is the latest addition to Tapestry Collection’s portfolio of original hotels in the world’s most desirable destinations.

Tapestry Collection lands in Europe

As Europe begins to reopen its borders following the immense disruption caused by Covid19, Hilton Worldwide is hoping to get in on the action by launching a new hotel under its Tapestry Collection by Hilton flag. Atocha Hotel Madrid is the first European outpost for the brand, which already has a significant footprint in North America.

Simon Vincent, executive vice president and president of EMEA for Hilton, said: “This summer marks the arrival of Tapestry Collection by Hilton, our newest brand in Europe. With stunning new properties planned in Spain, France, Portugal and the UK, adventurous travellers can enjoy unique experiences across some of the most iconic cities in Europe. The hotels are among 40 new openings under Hilton brands planned in Europe before the end of the year, and we’re looking forward to welcoming guests as international travel resumes.”

Atocha Hotel Madrid draws inspiration from grass-weaving

The 45-key Atocha Hotel Madrid takes its name from the traditional esparto- or atocha- grass-weaving technique used to make baskets in the south of the country. The trade route for esparto goods formerly came through Madrid Atocha railway station – historically viewed as Madrid’s ‘Southern Gate’.

The hotel weaves in references to this history by using natural materials in its decor and furnishings, and by offering guests a welcome gift in the form of a personalised and handmade esparto plant.

Atocha Hotel Madrid acts as an ideal base for visitors to the Spanish capital, who can explore the nearby sights and sounds of the city, including Madrid’s Golden Triangle of Art – featuring the Museo Nacional del Prado, Museo Nacional Thyssen-Bornemisza and Museo Nacional Centro de Arte Reina Sofía – as well as Palacio de Cristal del Retiro, Plaza Mayor and Palacio Real de Madrid.

Jenna Hackett, global brand head of Tapestry Collection by Hilton, said: “Bringing Tapestry Collection by Hilton to Europe is a true milestone for the brand and reinforces our commitment to international growth. With hotels each displaying a unique style and personality, Tapestry Collection has proved popular with travellers looking for an authentic experience that reflects the heritage and culture of the local area. We look forward to extending a warm welcome to guests in new locations across Europe this summer.”

Related Articles

Historic Rwandan hotel poised for Mövenpick makeover

Historic Rwandan hotel poised for Mövenpick makeover

​Umubano Movenpick hotel renderings (subject to change). New ownership of the historic Umubano Hotel in Kigali, Rwanda, means the site will undergo a full refurbishment to re-open as a 100-key Mövenpick hotel. The Government of Rwanda and investment firm Kasada have...

Hyatt introduces Austria ski style to Colorado

Hyatt introduces Austria ski style to Colorado

Imagery courtesy of Hyatt Hotels. A boutique hotel in the heart of Vail Village, Colorado, inspired by Austrian Alps ski chalets, has joined the Destination by Hyatt portfolio. The 25-room luxury Austria Haus Hotel features upscale accommodations, with the...

Radisson brings Parisian elegance to Riyadh

Radisson brings Parisian elegance to Riyadh

Imagery courtesy of Radisson Hotel Group. A second Riyadh hotel for the Radisson Collection is amplifying the luxury chain’s presence in Saudi Arabia. Mansard Riyadh, A Radisson Collection Hotel is named after its distinct Mansard roofline, designed as an homage to...

Top 3 largest 5 star conversions completing in 2022

Top 3 largest 5 star conversions completing in 2022

According to the TOPHOTELPROJECTS construction database, three mammoth luxury hotels in Qatar, Mexico and Canada make the podium for the largest conversion projects completing this year. The trio of top five star builds are all slated to add hundreds of keys to their...

IHCL to transform Jammu hotel into Vivanta site

IHCL to transform Jammu hotel into Vivanta site

Image courtesy of Vinayaraj via Wikimedia Commons. Indian Hotels Company Ltd (IHCL) is adding a Vivanta brand hotel to its slate with the renovation of a property in Jammu city. The site in the Jammu and Kashmir winter capital will be overhauled following a management...

ABOUT THE CHAIN

Tapestry Collection by Hilton is a gathering of original hotels chosen because of a commitment to being anything but generic.

IN THIS ARTICLE

Europa le da la bienvenida a su primer hotel Tapestry Collection

by | 25 Jun 2021 | Proyectos, XX Archive Spanish

Atocha Hotel Madrid (fotografía: © 2021 Hilton)

La capital española recibe el honor de acoger la primera propiedad europea de la marca Tapestry Collection by Hilton: el Atocha Hotel Madrid, de 46 habitaciones.

Ya abierto al público, el Atocha Hotel Madrid es la nueva incorporación al portfolio de hoteles originales de Tapestry Collection en los destinos más deseados del mundo.

Tapestry Collection llega a Europa

Ahora que Europa empieza a reabrir sus fronteras tras la inmensa crisis causada por el Covid19, Hilton Worldwide espera entrar en acción con el lanzamiento de un nuevo hotel bajo su marca Tapestry Collection by Hilton. El Atocha Hotel Madrid es el primer establecimiento europeo de la marca, que ya cuenta con una importante presencia en Norteamérica.

Simon Vincent, vicepresidente ejecutivo y presidente de EMEA de Hilton, comenta: «Este verano marca la llegada de Tapestry Collection by Hilton, nuestra nueva marca en Europa. Con nuevas y sorprendentes propiedades previstas en España, Francia, Portugal y Reino Unido, los viajeros aventureros podrán disfrutar de experiencias únicas en algunas de las ciudades más emblemáticas de Europa. Los hoteles se encuentran entre las 40 nuevas aperturas bajo las marcas de Hilton previstas en Europa antes de fin de año, y estamos deseando dar la bienvenida a los huéspedes cuando se reanuden los viajes internacionales».

El Atocha Hotel Madrid se inspira en la técnica de esparto

El Atocha Hotel Madrid, de 45 habitaciones, toma su nombre de la técnica tradicional de esparto o atocha, con la que se fabrican los cestos en el sur del país. La ruta comercial de los productos de esparto pasaba antiguamente por la estación de tren de Atocha, considerada históricamente como la “Puerta del Sur” de Madrid.

El hotel hace referencia a esta historia utilizando materiales naturales en su decoración y mobiliario, y ofreciendo a los huéspedes una planta de esparto personalizada y hecha a mano como regalo de bienvenida.

El Atocha Hotel Madrid es un punto de partida ideal para los visitantes de la capital española, que pueden explorar los lugares de interés de la ciudad, como el Triángulo de Oro del Arte de Madrid, con el Museo Nacional del Prado, el Museo Nacional Thyssen-Bornemisza y el Museo Nacional Centro de Arte Reina Sofía, así como el Palacio de Cristal del Retiro, la Plaza Mayor y el Palacio Real de Madrid.

Jenna Hackett, directora global de marca de Tapestry Collection by Hilton, dijo en un comunicado: «Traer Tapestry Collection by Hilton a Europa es un verdadero hito para la marca y refuerza nuestro compromiso con el crecimiento internacional. Con hoteles que muestran un estilo y una personalidad únicos, Tapestry Collection demuestra ser popular entre los viajeros que buscan una experiencia auténtica que refleje el patrimonio y la cultura de la zona local. Estamos deseando dar una cálida bienvenida a los huéspedes en nuevos lugares de Europa este verano».

Artículos relacionados

No Results Found

The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.

SOBRE LA CADENA

Tapestry Collection by Hilton es un conjunto de hoteles originales elegidos por su compromiso de ser todo menos genéricos.

IN THIS ARTICLE

Pin It on Pinterest