Choice Hotels EMEA grows Clarion portfolio with Shakespeare Country hotel

Image © Choice Hotels
Choice Hotels EMEA, which is a part of Choice Hotels International, has added Clarion Charlecote Pheasant Hotel in Warwickshire to its Clarion portfolio.

The 16th-century property is located just 10 minutes away from Stratford-upon-Avon and is one that promises to come with authentic experiences under its newly refreshed Clarion brand.

Growth across the UK

The 100 percent franchise-focused company, Choice Hotels EMEA, is introducing the Clarion brand to the village of Charlecote, just outside Stratford-upon-Avon, as it brings the historic hotel into its portfolio. The property is owned and operated by Vine Hotels.

“The addition of this charming hotel to the Choice Hotels portfolio further enforces our commitment to continuing to grow our UK portfolio, and our ambition to offer our guests exceptional experiences in unique locations across EMEA,” said Arnoud Vink, Choice Hotels EMEA Head of Development.

“With its picturesque surroundings and proximity to Shakespeare’s birthplace, our newest Clarion hotel is poised to become a sought-after destination for leisure and business travellers alike. We look forward to providing memorable stays to guests and offering them the unique and authentic experiences that our newly refreshed Clarion brand is known for.”

Garin Davies, CEO of Vine Hotels, added: “The Charlecote Pheasant is a wonderfully historic hotel, set in an exceptional location at the heart of the country. The expert support and international profile of the Clarion brand will allow the hotel to develop a larger UK and international reputation. I am delighted that the hotel can now be shared with this wider audience.”

Catering for business and leisure

The heritage-rich hotel, and former farmhouse, has 70 guest rooms across four buildings, a restaurant, bar, tennis court, and meeting and event space, which accommodates from six to 160 delegates, including The Hampton Suite.

In its location in the village of Charlecote, Warwickshire, the property is a short distance from William Shakespeare’s hometown, Stratford-upon-Avon. From here, guests can easily visit a number of Shakespeare attractions.

As a Clarion hotel, the property will enrich guests’ experience with a range of local touches woven throughout each area. Guests can expect to see Shakespeare-themed elements such as Story Cards and a Cabinet of Curiosities.

The Clarion Café will become the focal point of the hotel, with an all-day bistro-style menu highlighting local seasonal produce. At the hotel’s bar, guests will be able to sample a special gin that’s a hallmark of the property.