Brand overview: Hampton by Hilton to grow by 125 hotels [Infographic]
Hampton by Hilton Olsztyn – Centaurus (Photo: Hampton by Hilton)
According to the TOPHOTELPROJECTS construction database, Hilton Worldwide’s chain of upper-midscale hotels will add 125 properties to its ranks in the coming years, with a focus on North America and Europe.
Hampton by Hilton, part of Hilton Worldwide’s extensive brand portfolio, will grow its global footprint by 125 hotels with 18,246 keys over the next few years. We learn more about these upcoming openings.
Rapid growth in the years ahead
Before 2020 is over, Hilton Worldwide is planning to launch 27 Hampton by Hilton hotels with 3,527 rooms – all of them are already in the pre-opening phase.
The pace of development will slow somewhat in 2021, with 55 properties and 8,675 keys set to go live across the year. Given that 45 hotels, or 36% of all planned openings, are already in the construction phase, this seems like an achievable goal.
For 2022, meanwhile, another 21 projects are in the pipeline, comprising 2,949 rooms. And 22 more hotels are already in the works for 2023 and beyond.
Hampton by Hilton’s growth by region
Unlike many international hotel brands, which are focusing their growth efforts on APAC, Hampton by Hilton is prioritising the rollout of new properties in North America and Europe. Here, 55 and 52 hotels will open respectively over the coming years.
Other regions will see comparatively slow growth, with South America getting seven properties, and the Middle East expecting six. Rounding out the list, four Hamptons will open in APAC, and one will launch in Africa.
Hampton by Hilton’s national growth markets
Of North America’s 55 hotels, 47 will open in the US, Hampton by Hilton’s top national growth market.
With 22 and 11 properties respectively, the UK and Germany have the next largest pipelines. Poland follows with five hotels and Russia concludes our rundown with four planned openings.
Noteworthy Hampton by Hilton projects
The Centaurus complex in Olsztyn, Poland will house the 105-room Hampton by Hilton Olsztyn – Centaurus. Apart from the hotel, the Centaurus complex will also feature residential, office and service units. A joint project by INOPA and Warmia Investment, the property will be close to the city’s industrial and downtown areas. Hilton will work with local partner VHM Hotel Management on this project, which is set to launch before the end of the year.
Elsewhere, a grade II-listed building in the heart of Swindon will be transformed into the 112-room Hampton by Hilton Swindon by Q2 2022. Ridgevale Estates plans to transform the former Paragon Laundry site into a hotel – interestingly, the building started out as a Victorian dairy, before being converted into an industrial steam laundry. The design team at Stride Treglown have been tasked with maintaining the historic feel of the property, all while adding the modern comforts that today’s travellers expect.
Also in the UK is Hampton by Hilton Blackburn Frontier Park, part of the Frontier Park development, which spans nearly 1 million sq ft of industrial and warehouse accommodations, motorway services and a 1,400-capacity conference and events centre. Located on 90 acres of parkland, this 112-room hotel will offer affordable accommodation to business travellers visiting the north west of England. At the time of writing, it’s scheduled to launch before the end of 2020.
Lastly, the 149-key Hampton by Hilton Lodz is also expected to open its doors before the year is out. Set on Piotrowska Street, Europe’s largest pedestrian thoroughfare, the hotel will be surrounded by Lodz’s 19th-century architectural heritage. Within easy walking distance of a multitude of shopping and dining options, the property should provide the perfect base for visitors looking to take advantage of the city’s entertainment and retail hotspots.
Many TOPHOTELNEWS articles draw on exclusive information from the TOPHOTELPROJECTS construction database. This subscription-based product includes details of thousands of hotel projects around the world, along with the key decision-makers behind them. Please note, our data may differ from records held by other organisations. Generally, the database focuses on four- and five-star schemes of significant scale; tracks projects in either the vision, pre-planning, planning, under-construction, pre-opening or newly opened phase; and covers newbuilds, extensions, refurbishments and conversions.