Beverly Hills property undergoing renovation to join Hilton’s LXR brand

Image © Hilton Worldwide
The former Mr. C Beverly Hills hotel in Los Angeles, California is being rebranded as part of a planned conversion to Hilton Worldwide’s LXR Hotels & Resorts line.

Real estate investment trust Braemar Hotels & Resorts is spearheading the overhaul of this US west coast site, which is now known as Cameo Beverly Hills.

Renovation timeline

The extensive renovation is expected to be completed by the end of 2025.

Subsequently, the hotel will join LXR, Hilton’s collection of unique, independent luxury properties around the world that focuses on individualised service and one-of-a-kind stays.

Reflecting history

The conversion of the hotel, which was built in 1965, will reflect its unique history and distinctive location in the heart of West Los Angeles near amenities and high-end shopping on Rodeo Drive.

Braemar is planning an approximately US$25 million renovation to further elevate this distinctive hotel that will enable a revitalised luxury guest experience when it is completed. Added amenities and enhanced design elements will include upgrades to the guestrooms, guest bathrooms, restaurant, lobby, pool, fitness area, and meeting spaces.

Remington Hospitality will continue to operate the property after the conversion under a management agreement.

Filling a desirable niche

Richard J Stockton, Braemar’s president and CEO, said: “The transformation of this iconic hotel fills a desirable niche in the Beverly Hills lodging market. We look forward to realising enhanced financial performance from this property as a result of our significant investment and new partnership with Hilton.”

Other Hilton developments underway in and around LA include the imminently-opening Hilton Garden Inn Fig + Pico, a 342-key hotel which is part of a twin tower construction near Los Angeles Convention Center; Tru by Hilton Inglewood, delivering 120 rooms in Q2 2024; and an extension of Hilton Universal City, adding new rooms to the 24-storey hotel’s existing suites by building on an adjacent site, with completion due in Q4 2026.