Former Wilson Associates CEO Beth Campbell has started her own full-service interior design firm, Campbell House, with a bold vision to revolutionise the industry.

Beth Campbell brings a wealth of relevant experience to her new enterprise. Campbell House will focus on delivering innovative design solutions across a variety of projects.

Exceptional design experience

Campbell most recently served as CEO for Wilson Associates; before that, she was EVP and head of design for Westfield Corporation. The registered architect and designer also spent 16 years at Gensler, where she worked as managing partner and global account director. In total, she has overseen the design of high-profile schemes around the world for almost 30 years.

“It’s time for a revolution…the interior design industry is ripe for revolution; the means and methods for how we connect with clients, how we innovate design solutions, the way we collaborate and operate, and the endgame goal of creating engaging spaces is ever-evolving,” she said. “We will use this accelerator moment as the entire globe collectively exhales and recalibrates to reframe our approach to an industry that has held steady for decades; shifting 100% of our focus to our clients and our talent.”

Mapping out a vision for the road ahead

Campbell House plans to set itself apart by unapologetically putting its people and culture first, harnessing the best talent around to support the needs of clients regardless of location. Simultaneously, the firm is committed to “providing strong leadership, concierge-level services, frictionless interactions and an unwavering commitment to clients”.

The firm, which is headquartered in Las Vegas with additional offices in LA, Dallas and New York, will specialise in hospitality, entertainment, F&B, corporate-workplace, senior-living, wellness and gaming schemes.

“I have brought together the best and brightest in our industry, added in our expertise and knowledge of what it takes to be a global player and identified the sweet spots…our people and agile systems,” concluded Campbell. “We are building an ecosystem that allows for ultimate flexibility to empower our front-line designers to do what they do best – design memorable spaces.”

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