Bangkok hotel to become Vignette Collection’s first Asian property
by Lauren Jade Hill | 21 Jan 2022 | Projects

The Eight Inc-designed Sindhorn Midtown, which opened its doors at the very start of the pandemic, will be the inaugural Asian hotel for IHG’s new collection brand.
Sindhorn Midtown will bolster the British hotel group’s footprint in South-East Asia.
Vignette Collection set to expand
This month, IHG and Siam Sindhorn Co have announced that Sindhorn Midtown in Bangkok will join the former’s new luxury and lifestyle brand, Vignette Collection, in March 2022. The news further builds on the successful partnership between the two companies that led to the opening of Kimpton Maa-Lai Bangkok in 2020, which signified the launch of the Kimpton brand in South-East Asia. Both hotels lie within the Sindhorn Village development project.
Serena Lim, vice president of development in SEAK for IHG, said: “We are excited to extend our partnership with Siam Sindhorn and welcome Sindhorn Midtown as our first Vignette Collection hotel in Asia, situated in the bustling city of Bangkok and demonstrating our continued sustainable growth in the Kingdom. We have developed a strong working relationship with the team at Siam Sindhorn, working closely together on Kimpton Maa-Lai Bangkok, which became the talk of the town when it launched in the middle of the pandemic.”
Khun Chalaluck Bunnag, managing director, added: “We have a fantastic relationship with IHG and had such a great experience working with the IHG team in the brand debut and successful rollout of Kimpton into South-East Asia.
“We know that they are the right partner for Sindhorn Midtown and are proud to introduce it as the first Vignette Collection hotel to open in Thailand and Asia. With IHG’s strong in-country team and its global enterprise and systems, we’re confident that they will bring this hotel to great success.”
Bold art and design
The 393-key Sindhorn Midtown, which opened in March 2020, was designed by Eight Inc, with effortless elegance displayed through inspired interiors integrating innovative technology and bold art. Each room and suite is decorated with artworks from local artists such as Kachama Perez and design accents like Fritz Hansen’s iconic Drop chairs.
The hotel is home to three restaurants and bars, including a collaboration with Michelin-starred establishment Saneh Jaan, along with a rooftop pool, a fitness centre and more than 170 sq m of meeting space. Located in the neighbourhood of Langsuan, the property is just 40 minutes away from Suvarnabhumi Airport.
Related Articles
Casa de Campo becomes wellness destination with spa debut
Jun 7, 2023
The launch of this impressive new wellness hub puts the resort on the map as a leading wellness destination in the Caribbean. Wellness expertise The brand-new SPA & Wellness Centre at Casa de Campo spans an impressive 18,000 sq ft. Here, guests have access to...
Pan Pacific Orchard opens as new tropical oasis in Singapore
Jun 7, 2023
The new Pan Pacific hotel was designed by WOHA as a new prototype for high-rise tropical hospitality and is now certified BCA Green Mark Platinum. High-rise biophilic design Pan Pacific Hotels Group, a member of Singapore-listed UOL Group, has announced the launch of...
Hyatt debuts four new Inclusive Collection resorts in Bulgaria
Jun 5, 2023
Secrets Sunny Beach Resort & Spa, Dreams Sunny Beach Resort & Spa, AluaSun Helios Beach and Alua Helios Bay are all now welcoming their first guests. Expansion of the Inclusive Collection The debut of Secrets Sunny Beach Resort & Spa, Dreams Sunny Beach...
Dusit welcomes three new hotels to its Asia portfolio
Jun 5, 2023
These three openings follow closely on from the recent launch of Dusit’s first hotel in Europe, Dusit Suites Athens in Greece, as well as Dusit Princess Hotel Residences Nairobi in Kenya. Brand growth Dusit Hotels and Resorts, which is a part of one of Thailand’s...
Grand Hyatt debuts in Spain with sports-focused Murcia opening
Jun 2, 2023
Hyatt Hotels Corporation partnered with property owner Grupo Inversor Hesperia to open this Grand Hyatt branded resort in the exclusive golf destination. Resort transformation Grand Hyatt La Manga Club Golf & Spa is now open following an extensive refurbishment....
Dusit brings hybrid hospitality concept to Kenya’s capital
Jun 2, 2023
This property designed for both business and leisure travellers had its soft opening in March 2023 and its full inventory is set to be launched in the second half of the year. Hybrid hospitality One of Thailand’s leading hotel and property development companies, Dusit...
ABOUT THE CHAIN
Vignette Collection is a collection brand with a fresh focus, offering guests a more authentic way to travel.
-
Casa de Campo becomes wellness destination with spa debut
07 Jun 2023 -
Pan Pacific Orchard opens as new tropical oasis in Singapore
07 Jun 2023 -
Hyatt debuts four new Inclusive Collection resorts in Bulgaria
05 Jun 2023 -
Dusit welcomes three new hotels to its Asia portfolio
05 Jun 2023 -
Grand Hyatt debuts in Spain with sports-focused Murcia opening
02 Jun 2023
Newsletter
Subscribe to receive hotel industry news you can use!