Aimbridge brings international arm under same branding

by | 19 Oct 2022 | Chains

The international division of hotel management firm Aimbridge Hospitality, Interstate Hotels & Resorts, is rebranding as Aimbridge EMEA.

The new corporate identity is aimed at setting the foundations for the company’s future growth beyond the UK and Europe.

Expanding portfolio

The existing Interstate Hotels & Resorts portfolio, which has operated as Aimbridge Hospitality’s international division since 2019, comprises 114 properties across the UK and Europe and includes brands such as Marriott, Hilton, IHG and Accor, as well as independent hotels.

At least five high end UK project are currently in the Interstate pipeline, including Hampton by Hilton East London, Hyatt Place Sovereign Square Leeds and Tribe Airport City Manchester.

New divisions

The portfolio will now form Aimbridge’s EMEA division, headed up by David J. Anderson (pictured), who joined the company in November 2021.

The move follows Aimbridge Hospitality’s creation of six new operational divisions earlier this year, focusing on vertical operations and geographic divisions to bolster international growth.

Added value

Anderson said: “We’re thrilled to be launching our new corporate identity, from Interstate Hotels & Resorts to the global Aimbridge Hospitality.

“We know the Interstate name is well-known and much-loved in the UK and Europe, and the people-focused approach that has played such an important part in our growth will of course remain.

“However, the move asserts our division’s presence in the UK, Europe and beyond. It sets a strong foundation for future growth and attracting the best talent, while giving our hotel owners added value, combining our in-market expertise and operations specialties across all hotel categories, with the scale of a global company that has multi-brand experience and influence.”

He continued: “Under one identity we can take Interstate’s position and experience as a leading third-party operating division in the UK, Ireland and Europe, and capitalise further on Aimbridge’s strong industry and brand relationships.

“We can further optimise hotel performance and unlock more opportunities across EMEA, driving results with best-in-class proprietary technology that allows us to adapt to owners’ distinct needs.”

New way of working

Mark Tamis, president, global operations at Aimbridge Hospitality, said: “This is an exciting time for Aimbridge and our UK, Ireland, and European teams as we introduce the Aimbridge identity throughout EMEA.

“It signals the natural evolution of two of the leading third-party management companies in the world coming together and a move into a new way of working. The team is thinking differently, with a vertical focus that will benefit owners through reinforced and strengthened services, along with the curation of top talent, training and recruitment, best-in-class supplier agreements, and unparalleled partnerships with industry brands.”

Aimbridge welcomed Tamis to his role in May 2022, continuing its commitment to investing in people and programs to deliver operational excellence. The Aimbridge Hospitality portfolio, inclusive of Interstate’s managed and pipeline properties, now exceeds 1,500 hotels globally.

Related Articles

The Ascott reveals green rebrand for Somerset

The Ascott reveals green rebrand for Somerset

CapitaLand Investment’s The Ascott Limited has unveiled a brand refresh for Somerset Serviced Residences. The updated concept features new experiences anchored in sustainable travel for multigenerational families. Middle Eastern updates As the second largest brand...

IHG and Iberostar team up to go all-in on all-inclusive

IHG and Iberostar team up to go all-in on all-inclusive

InterContinental Hotels Group (IHG) and Iberostar Hotels & Resorts have signed a long‑term commercial agreement for resort and all-inclusive hotels. Up to 70 hotels (24,300 rooms) will be added to IHG’s system over the next two years under the Iberostar Beachfront...

Choice’s EMEA brand introduction moves onto Sleep

Choice’s EMEA brand introduction moves onto Sleep

Choice Hotels International’s EMEA division is continuing its brand refreshment programme with the introduction of Sleep Inn to the region. The group already relaunched its Comfort, Clarion and Quality strands in EMEA earlier this year. Balance and style Already...

Royal Sonesta gets US franchising green light

Royal Sonesta gets US franchising green light

Sonesta International Hotels Corporation has made the Royal Sonesta brand available for franchising in the US. Royal Sonesta is a collection of hotels that now provides franchisees an upper-upscale option for city and leisure destinations. High end advance Sonesta...

Mexican chain takes main stake in Italian hotel firm

Mexican chain takes main stake in Italian hotel firm

Pictured: rendering of Casa Baglioni. Mexican luxury hotel company Palace Resorts has acquired a majority 75% stake in Cogeta Spa, the holding company of Italian counterpart, Baglioni Hotels & Resorts. The deal is part of a strategic financial partnership between...

New Icelandic hotel name has grand Nordic plans

New Icelandic hotel name has grand Nordic plans

Photo by David Bayliss on Unsplash. A new hotel operator, Legendary Hotels and Resorts, will be entering the Icelandic hospitality market over the next two years, with ambitious plans to construct, purchase or rebrand a portfolio of 12 hotels. The first hotel has...

Pin It on Pinterest