Aimbridge brings international arm under same branding
The international division of hotel management firm Aimbridge Hospitality, Interstate Hotels & Resorts, is rebranding as Aimbridge EMEA.
The new corporate identity is aimed at setting the foundations for the company’s future growth beyond the UK and Europe.
The existing Interstate Hotels & Resorts portfolio, which has operated as Aimbridge Hospitality’s international division since 2019, comprises 114 properties across the UK and Europe and includes brands such as Marriott, Hilton, IHG and Accor, as well as independent hotels.
The portfolio will now form Aimbridge’s EMEA division, headed up by David J. Anderson (pictured), who joined the company in November 2021.
The move follows Aimbridge Hospitality’s creation of six new operational divisions earlier this year, focusing on vertical operations and geographic divisions to bolster international growth.
Anderson said: “We’re thrilled to be launching our new corporate identity, from Interstate Hotels & Resorts to the global Aimbridge Hospitality.
“We know the Interstate name is well-known and much-loved in the UK and Europe, and the people-focused approach that has played such an important part in our growth will of course remain.
“However, the move asserts our division’s presence in the UK, Europe and beyond. It sets a strong foundation for future growth and attracting the best talent, while giving our hotel owners added value, combining our in-market expertise and operations specialties across all hotel categories, with the scale of a global company that has multi-brand experience and influence.”
He continued: “Under one identity we can take Interstate’s position and experience as a leading third-party operating division in the UK, Ireland and Europe, and capitalise further on Aimbridge’s strong industry and brand relationships.
“We can further optimise hotel performance and unlock more opportunities across EMEA, driving results with best-in-class proprietary technology that allows us to adapt to owners’ distinct needs.”
New way of working
Mark Tamis, president, global operations at Aimbridge Hospitality, said: “This is an exciting time for Aimbridge and our UK, Ireland, and European teams as we introduce the Aimbridge identity throughout EMEA.
“It signals the natural evolution of two of the leading third-party management companies in the world coming together and a move into a new way of working. The team is thinking differently, with a vertical focus that will benefit owners through reinforced and strengthened services, along with the curation of top talent, training and recruitment, best-in-class supplier agreements, and unparalleled partnerships with industry brands.”
Aimbridge welcomed Tamis to his role in May 2022, continuing its commitment to investing in people and programs to deliver operational excellence. The Aimbridge Hospitality portfolio, inclusive of Interstate’s managed and pipeline properties, now exceeds 1,500 hotels globally.
The group is repositioning the resort in the Tanzanian province with a view to operating it as The Mora Zanzibar from spring 2024 onwards. Experiential brand The new brand name ‘Mora’ is derived from the Latin word for ‘pause’ and will offer laid-back, contemporary...
The inaugural site, The StandardX, Melbourne, will open in the Victorian city in February 2024. Original inspiration This new concept takes The Standard brand back to its youthful roots, taking inspiration from its first hotel 25 years ago on Los Angeles’ Sunset...
The Dean Hotel Group is a dedicated hotel real estate, brand and management platform recently spun-off from Press-Up Hospitality Group. Founder Paddy McKillen Jr and the McKillen Company will retain a stake and remain involved in the business. Management continuation...
The new venture aims to leverage the expertise of JMA’s more than 35 years of experience in investment and development of unique properties throughout the United States and Mohari’s significant experience as an investor across the hospitality sector. Work culmination...
As part of IHG’s luxury and lifestyle portfolio, InterContinental’s transformative journey is driven by the line’s long held belief that travel can expand minds and connect cultures, enhanced by cutting-edge technology and innovative design. Holistic evolution The...
The launched line is called Shebara, and it will manage a spectacular overwater resort located on Sheybarah Island in Al Wajh Lagoon. Overwater orbs Shebara will open in summer 2024 and is the first resort to be owned and operated by RSG at The Red Sea destination. ...