Accor signifies Emblems’ Vietnamese entry

Image © Accor
Accor has revealed a new flagship destination for its newest luxury brand, Emblems Collection, in Phu Quoc.

Emblems Phu Quoc will mark the line’s debut in the Vietnam market when it opens in Q1 2025.

Local low-rise

The hotel will be positioned on Sao Beach, overlooking the ocean close to the southern tip of Vietnam’s Pearl Island. This locally-inspired low-rise retreat, being developed by Dai Minh Phu Quoc Company Limited, will feature 122 bright, naturally-lit guestrooms and 24 villas.

Dining choices will include two restaurants, a coffee corner, and a live music bar. Wellness provision encompasses a spa and bath house, a yoga studio and a fully-equipped fitness centre, as well as an outdoor swimming pool and children’s pool. Events will be able to be held onsite or on the beach.

Vietnamese flagship

Maud Bailly, CEO of Sofitel, Sofitel Legend, MGallery and Emblems for Accor, said: “We are delighted to introduce the Emblems Collection brand to Vietnam. Each property in this original hotel collection is completely unique and inspired by the essence of its destination.

“The Emblems Collection hotel in Phu Quoc will not be just another new resort on this popular island; it will become a flagship for Accor in Vietnam and a new destination in Phu Quoc’s tourism crown. We look forward to working with our esteemed partners at Dai Minh Phu Quoc Company Limited as we bring this iconic new property to life.”

Rare jewel

Jean Pierre Gerbet, CEO of Dai Minh Phu Quoc Limited, added: “We are delighted to announce this strategic partnership with Accor for the first Emblem Collection resort property in Vietnam. The collaboration between Dai Minh & Accor has been carefully considered and we believe that our partnership will result in the creation of a rare jewel – a five-star resort property on Phu Quoc’s most stunning beach – Bai Sao.

“Through this exciting project we aim to support the continuing growth of Vietnam’s tourism industry.”

Portfolio expansion

Emblems is a curated collection of independent hotels that are emblematic of their destination, designer or heritage. Each property maintains its original elements and creates bespoke guest experiences for seasoned modern luxury travellers who want to bring deeper meaning and emotion to their lives.

The brand’s portfolio is set to expand to 60 hotels and resorts all around the world by 2032, with several global signings to be announced throughout 2023. Already in the pipeline are the 64-key Guiyang Art Centre Hotel, Emblems Collection, arriving in southern central China in Q2 this year; in the east of the same country, Emblems Collection Hangzhou West Lake will deliver 126 rooms in Q4 2024; while the 200-key Emblems Clark in the Philippines will join the network in Q1 2025.