Accor brings Mondrian brand to Europe [Construction Report]

by | 30 Jan 2020 | Portfolio

Launching the Mondrian brand in Europe is part of Accor’s plan to dominate the European hotel market. (Photo: Accor)

Mondrian’s debut in Cannes and Bordeaux marks a milestone for French hotel giant and a step closer to the ambitious goal of adding 350,000 rooms to their global portfolio in 2020.

Accor has left the hospitality industry in no doubt as to who is dominating the scene in Europe.

As the French hotel group brings their Mondrian brand into the European market, they also make it quite clear that they are a huge presence in the region, as Mondrian marks their 26th brand in Europe.

We find out more.

New Mondrian hotels mark 26th Accor brand in Europe

French hotel goliath Accor has opened two new properties in France. The hotels in Cannes and Bordeaux signify two milestones in Accor’s European trajectory – the opening of its 3000th property in Europe, as well as the launch of its 26th brand on the continent.

The debut of the Mondrian brand in Europe is in line with Accor’s plans to expand its luxury and upscale segments, with a particular focus on the continent, which makes up nearly 50% of its international portfolio.

Franck Gervais, CEO Europe, spoke of the group’s plans in Europe, saying, “Accor is bolstering its leadership of the European hospitality market by placing meaning and the customer experience at the heart of its approach. Accor has achieved its goal of advancing its luxury range in Europe and has succeeded in offering a portfolio of brands as wide as it is varied.”

“We are now capable of meeting all our customers’ needs. Our hotels are living spaces where our guests come to stay, eat, enjoy a gig, work and play. We strive every day to offer a range of services that match their needs in increasingly diverse destinations,” Mr Gervais went on to say.

Luxury and economy leader in Europe

While Accor has built its foundations in Europe on a bedrock of mid-range and economy brands, it is cementing its presence by building up its stock of luxury and premium brands.

Mondrian is a key brand in terms of growth in this segment, where its revolutionary, stylish design and experiential offering will rival more traditional Accor brands such as Raffles and Fairmont by appealing to a more modern and adventurous traveller.

Accor is firmly putting its focus on local culture and identity with Mondrian, and the newly opened French properties will contribute to the group adding an incredible 350,000 rooms globally by the end of the year.

Cannes and Bordeaux safe bets for Mondrian

The Mondrian brand is a good fit for both Cannes and Bordeaux, the locations of Accor’s new hotels under the brand.

The Cannes Grand Hotel will be on the city’s famous La Croisette strip and will boast 75 guest rooms spread over 11 floors. It will open in 2021 following an extensive renovation, and guests will be wowed by the vast private garden, exclusive private beach and stylish F&B offerings.

Meanwhile, the Bordeaux Mondrian hotel will be in the environs of a historic 19th-century property, offering guests the choice of 97 rooms over three floors. The hotel will appeal to leisure and business travellers alike, given its meeting spaces, spa and outdoor terrace. It is due to open in the second quarter of 2021.

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Mondrian presents the consummate expression of a balancing act between apparent contradictions – entertainment and spirituality, cutting-edge style and simplicity, fantasy and reality.