The world’s largest hotel franchising company leverages Amadeus’ Demand360 to enhance demand generation strategies.

Increasingly, hoteliers are turning to data to build more informed business strategies that take into account shifting traveller demographics, booking behaviours and preferred channels for their properties. To gain a broader view of market performance across its organisation and, in turn, enhance its demand generation strategies, Wyndham Hotels & Resorts has selected Amadeus Demand360.

Demand360 provides the industry’s most comprehensive, forward-looking on-the-books data, enabling hoteliers to measure their market and competitive set performance. As returning traveller demand is different from historical performance, it’s essential that hoteliers understand subsegment details showing whether travellers are from business, government or association segments and subchannel insight including granular OTA [online travel agent] channel details.

Wyndham is the world’s largest hotel franchising company with 22 brands across nearly 9,000 hotels in 95 countries. The company’s collaboration with Amadeus is the latest in a long list of efforts undertaken by Wyndham to aid franchisees and help drive their continued recovery amid the challenges of Covid19. Through the partnership, Wyndham franchisees will also receive preferred pricing on the property level edition of Demand360.

“Making the most effective business decisions requires that our teams have access to comprehensive market performance data. With extensive historical and forward-looking booking information, the depth of insight available in Demand360 enables us to optimise pricing and distribution strategies, helping maximise revenue for our franchisees,” says Vikram Pradhan, GVP global revenue management, Wyndham Hotels & Resorts.

“We’re pleased to welcome Wyndham Hotels & Resorts to our Demand360 programme. This new partnership confirms the value of the solution in our current climate and deepens the insights that the programme delivers to all our hotel partners,” says Joe Ahmed-Youssef, executive vice president of business intelligence and data solutions, hospitality, Amadeus.

“Staying close to our customers has always been a priority, which has only heightened through the challenges of the past two years. Based on customer feedback, we’ve increased the granularity of data provided in our solution to help hoteliers uncover new opportunities to drive profitable demand.”

Amadeus’ Demand360 provides hoteliers the deepest level of market occupancy insight, including two years of historical and one year of forward-looking on-the-books data from over 30,000 data providers, enabling users to compare performance against their competitive set, identify new trends and make the most informed revenue strategy decisions possible.

About Wyndham Hotels & Resorts

Wyndham Hotels & Resorts (NYSE: WH) is the world’s largest hotel franchising company by the number of properties, with approximately 9,000 hotels across nearly 95 countries on six continents. Through its network of approximately 803,000 rooms appealing to the everyday traveller, Wyndham commands a leading presence in the economy and midscale segments of the lodging industry.

The company operates a portfolio of 22 hotel brands, including Super 8, Days Inn, Ramada, Microtel, La Quinta, Baymont, Wingate, AmericInn, Hawthorn Suites, Trademark Collection and Wyndham. Wyndham Hotels & Resorts is also a leading provider of hotel management services.

The company’s award-winning Wyndham Rewards loyalty programme offers over 90 million enrolled members the opportunity to redeem points at thousands of hotels, vacation club resorts and vacation rentals globally.

For more information, visit www.wyndhamhotels.com

About Amadeus

Amadeus powers more personalised and authentic travel experiences. Our solutions are designed to enrich every stage of the traveller journey and help hospitality providers acquire, service and retain guests by profitably driving demand and converting them into loyal fans.

Backed by over 30 years of experience, we design open, cutting-edge software to provide the most efficient, trusted and reliable systems for our customers. With experts in 175+ countries, we have a deep understanding of the hospitality industry and a desire to enable our hotel partners to create memorable guest experiences.

To find out more about Amadeus, visit  www.amadeus-hospitality.com

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