Wyndham debuts trailblazing Moda design prototype
Wyndham Hotels & Resorts has unveiled its first property using Moda, an innovative design concept that looks to combine operational efficiencies with a midscale aesthetic and performance levels.
The new 63-room Microtel by Wyndham George in Washington state demonstrates the vast potential of the cutting-edge Moda design prototype. We find out why Wyndham Hotels & Resorts has such high hopes for the project.
Minimalist design but maximum efficiency
The Moda concept is based on minimalist design values and involves streamlining the development process at every opportunity. Its goal is to provide a better guest experience while helping developers realise large, incremental savings, effectively creating a midscale aesthetic and performance level at economy hotel costs.
Microtel was initially created to provide travellers with a clean and efficient accommodation option. Moda aims to take this brand promise to the next level, something which will no doubt resonate with many guests, especially in today’s post-Covid world.
“More than ever, development costs and return on investment are what matter most, which is why any developer looking to grow or diversify their portfolio needs to have Moda on their list,” said Microtel by Wyndham brand leader and vice president of operations Keri Putera. “Inexpensive to build, designed for drive-to business and easy to clean and maintain, it’s a game-changer in the new-construction space. We believe there’s nothing else like it.”
The making of Moda
Award-winning architectural practice Hoefer Wysocki, also a long-term Microtel owner, supported Wyndham in developing the Moda prototype. In addition, key learnings were taken from La Quinta by Wyndham’s industry-leading design and construction practices.
The result is a property footprint that is almost 30% smaller than the previous prototype, and boasts over 70% of rentable space, one of the strongest ratios in the economy and midscale segments. Both three- and four-storey options are available for greater flexibility.
“As a seasoned commercial real estate developer who wanted to branch out into hospitality, I was incredibly impressed by the team at Wyndham and the Microtel Moda prototype,” said Microtel by Wyndham George owner Caleb McNamara. “It’s a thoughtful design, punches above its weight-class when it comes to looks, is cost-effective and easy to build. It’s exactly what we were looking for.”
Microtel on the march
As well as demonstrating the potential of Moda, Microtel by Wyndham George is the brand’s first property in Washington state and marks its ongoing expansion across the US.
More Microtels featuring the Moda prototype are currently in development. Another is planned for Hot Springs in Arkansas later this year, with additional openings lined up for Destin and Fort Walton Beach in Florida, Saint Rose and Chalmette in Louisiana, Asheville in North Carolina and Midland in Texas.