When the new Dollywood HeartSong Lodge and Resort calls . . .

In partnership with Dollywood's HeartSong Lodge & Resort, New Design Concepts developed custom items for over 300 units at the new resort and conference center.

Function with a modern twist

Dollywood’s HeartSong Lodge & Resort new construction project called for a variety of custom furnishings, from hospitality-focused storage pieces for guest luggage to high-quality beds, side tables, and media units—all designed with thoughtful details aimed at delivering an unsurpassed level of hospitality and to withstand the test of time.


Making every experience count

In addition to bringing custom designs to life through built-to-last furniture, we knew Dollywood needed partners they could count on during every step in the project, which was completed with the resort’s opening in late 2023.

NDC worked closely with other industry experts to ensure client expectations were met. Our team was fortunate to partner with Herschend Family Entertainment, a themed-entertainment company, and Metzger, a construction company that specializes in project management solutions to bring this client’s vision to life on time and within budget.

Custom products with unsurpassed construction at your desired price

CEO, Johnny Collins states, “NDC takes great pride in ensuring you get exactly what you want, not just in terms of furniture, but also the vision and essence of your project. From our first chat about what you need, to the ongoing management of a complex global supply chain on your behalf, our priority is exceeding your expectations—and then some.”




Custom contract solutions direct from the manufacturer.