An existing resort with 54 newly refurbished apartment-style guestrooms in the Whitsundays area of Australia’s east coast has joined Accor’s premium brand.

The Sebel’s latest property occupies a prime position in tropical north Queensland.

A refreshed hospitality offering

A beautiful retreat in Airlie Beach, Queensland has joined The Sebel following the signing of a franchise agreement between Accor and Australian-owned At Hotel Group. The Sebel Whitsundays Airlie Beach is home to 54 newly refurbished apartment-style guestrooms ranging from one to four bedrooms in size.

This refreshed accommodation is accompanied by an impressive range of amenities, including a fitness centre, 15-metre resort-style swimming pool and heated outdoor spa, as well as an outdoor dining area with barbecue facilities.

Accor Pacific chief executive officer Simon McGrath said: “We are excited to bring The Sebel brand to the Whitsundays – one of Australia’s most popular holiday hotspots. The Sebel has a longstanding reputation for delivering exceptional accommodation and an outstanding service experience.

“It brings quality and credibility to the serviced apartments sector, which is rapidly growing in popularity. We’re seeing strong visitor numbers at our Whitsundays properties and we’re forecasting greater growth with Queensland border restrictions now easing.”

A base for island exploration

Located in the resort town of Airlie Beach, the main hub for exploring the Whitsundays, this hotel is the ideal base for accessing the Great Barrier Reef and Whitsunday Islands. The hotel lies opposite the Port of Airlie marina and just a short walk from the downtown area.

The scheme is the newest addition to a portfolio of more than 30 properties trading under The Sebel brand in Australia and New Zealand. Accor also operates Mantra Boathouse Apartments Airlie Beach and Mantra Club Croc Airlie Beach in the same area.

At Hotel Group managing director Jeff Aquilina said: “We’re confident this regional tourism asset will operate with great success under Accor. Accor’s brands have well-established reach and global strength and this translates to strong brand awareness and market penetration.

“Partnering The Sebel brand with this property is a natural association. We believe The Sebel brand perfectly captures the essence of this premium apartment-style resort.”

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