A 94-key Florida property with impressive views of the San Sebastian River has become the first Radisson Individuals outpost in the Americas region.

Radisson Hotel Group has announced that Sebastian Hotel on the north-east coast of the Sunshine State has joined its new conversion brand.

An untapped market for Radisson Individuals

Launched in Europe, the Middle East, Africa and APAC in Q4 2020, Radisson Individuals has now made its way across to the Americas. Its newest property, Sebastian Hotel in St Augustine, Florida, comprises 94 spacious guestrooms and suites overlooking the picturesque San Sebastian River.

“We are thrilled to welcome Radisson Individuals to our Americas portfolio and to open the doors to the very first Individuals hotel in our region in the charming coastal city of St Augustine,” said Jim Alderman, chief executive officer, Americas, Radisson Hotel Group.

“Radisson Individuals is the perfect addition to our exceptional umbrella of brands, and further sets us apart as one of the only hotel companies offering one brand per segment while providing best-in-class service and resources for our hotel owners and their teams. We are working diligently to quickly expand the footprint of this unique brand and look forward to sharing more exciting news about Radisson Individuals very soon.”

What visitors can expect at Sebastian Hotel

To cater for guests with active lifestyles, Sebastian Hotel features an outdoor pool, a hot tub and a fitness centre. It also boasts a lounge serving local craft beer and wine, as well as flexible meeting facilities.

“We are honoured to join the Radisson Hotel Group family and play a key role in the launch of Radisson Individuals in the Americas as the first Individuals brand hotel opening,” said Marie Casper, president, Discover Lodging Management. “Radisson Individuals is an incredible fit for our one-of-a-kind hotel, allowing us to maintain our authentic and natural identity in our quaint city that is rich with history and culture.”

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