This expansion will position Minor Hotels among the world’s largest hospitality groups. With more than 560 properties and 81,000 keys already in operation worldwide, Minor’s latest figures show a three-year pipeline of over 285 new hotels and almost 47,000 keys, underscoring the group’s ambitious global strategy and revealing a focus on global market diversification.
While more than 50% of Minor’s existing portfolio is currently concentrated in Europe, the addition of more than 100 properties in Asia, more than 60 in the Middle East & Africa, and 40 in Australia and New Zealand will lead to a more balanced global portfolio distribution.
Minor Hotels is also looking to expand its presence in several priority markets, especially in North America and North Asia. Markets such as Morocco, Egypt, and Turkey have also been identified as priority destinations for entry, while efforts continue to accelerate momentum in the priority market of India following the recent opening of Anantara Jewel Bagh Jaipur Hotel.
Focus on luxury and upscale
Luxury and upscale remain a driving force in Minor Hotels’ expansion, with one-third of the three-year pipeline categorised in the Luxury segment, encompassing the Anantara, Tivoli, and Elewana Collection brands, and a further third in the Premium segment across NH Collection, Avani and nhow.
Minor Hotels has also been undertaking an in-depth optimisation of its brand architecture as part of a new-look master brand strategy, with the outcomes set to roll out in 2025. These include the upcoming planned launch of two new hotel brands.
Conversions and brownfield developments make up a significant portion of the pipeline at 38%, with the remainder consisting of greenfield projects.
Upcoming highlights
Some of the upcoming highlights in Minor Hotels’ pipeline include the Tivoli Kopke Porto Gaia Hotel set to open in February, nhow Rome in Q2 of 2025, Avani+ Barbarons Seychelles Resort in Q3, Anantara Kafue River Zambia Tented Camp also in Q3 and NH Collection Maldives Reethi Resort in Q4.
The latest pipeline figures underscore Minor Hotels’ ambitious global strategy. A core element of this vision is the group’s “asset-right” approach, balancing owned, leased, managed, and franchised properties to ensure sustainable and diversified growth. While approximately 70% of the current portfolio is owned or leased, the group aims to bring this ratio closer to 50-50 by 2027.
Out of the pipeline projects, more than 90% will be under hotel management agreements (HMAs) or franchise deals, placing the group on track to meet that goal.
