Aloft Tulum, which marks Marriott International’s entry into the popular Mexican beach town, is about to become the area’s first internationally branded hotel.

When it opens in February 2021, Aloft Tulum will no doubt shake up the local hospitality scene.

Managed by Highgate Hotels, the boho chic-inspired property can be found sandwiched between Tulum’s downtown district and its white-sand beaches – including Playa Paraíso, one of the most spectacular beaches in Mexico – not far from attractions like the Tulum Mayan Ruins and the Xel-Há water park.

A modern urban vibe

Inside, the lobby will set the tone with floor-to-ceiling windows, modern furnishings and urban art that changes seasonally, while the 140 loft-style guest rooms and suites will be dressed in natural textiles and feature 10 ft ceilings and plush platform beds. Visitors can also look forward to getting the most from their stays with the help of high-speed wifi, 55-inch LCD TVs, free signature coffee, custom toiletries from Bliss Spa and walk-in showers with rainfall showerheads.

Other Aloft signature offerings that’ll be offered in Tulum include Re:fuel by Aloft, filled with grab-and-go treats, Re:mix lounge, and W XYZ bar. Meanwhile, Ático Rooftop Bar & Lounge is being billed as a new local hotspot, complete with an infinity pool, local cuisine and seasonal cocktails.

Aloft Tulum set to raise the bar in Tulum

Elsewhere, the Re:charge fitness centre will be filled with state-of-the-art equipment, or alternatively guests can work up a sweat at the hotel’s Splash pool. Plus, there’ll be 2,761 sq ft of meeting conference spaces across three multifunctional rooms, accommodating up to 240 attendees.

Further high-tech touches include a Concierge tablet and a Mobile Key programme for keyless entry into guests rooms.

“Tulum is currently having its moment as one of the hottest travel destinations. We look forward to turning up the heat with the addition of our Aloft hotel and rooftop bar,” said Sergio Parra, Aloft Tulum general manager.

“This will be the area’s first internationally branded hotel, which is synonymous with outstanding service. Leisure and business travellers alike can enjoy an unplugged vacation, yet stay plugged in through the hotel’s innovative technology and happening music scene.”

According to the TOPHOTELCONSTRUCTION online database, Aloft’s development pipeline currently spans 56 projects around the world: