IHG pushes further into Vietnam

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IHG Hotels & Resorts will be debuting two of its brands in Vietnam in 2024, as part of an ambitious growth strategy for the country.

The leading international hotel operator will be introducing its Hotel Indigo and Vignette Collection brands to the market in response to the rising demand for hotel stays in Vietnam. 

Lifestyle brand Hotel Indigo will open in Vietnam’s largest city, Ho Chi Minh City, as Hotel Indigo Saigon.

Image Copyright IHG

Vignette Collection, IHG’s Luxury & Lifestyle collection brand, will also make its country debut with an upcoming hotel in Hoi An, situated close to the famous UNESCO Heritage Site in the historic central coast city.

Paul Cunningham, Senior Director, Operations, South East Asia and Korea, IHG, said the hotel group made the decision to introduce more IHG brands to Vietnam in 2024 following the successful debut of voco hotels in Danang in 2023. 

“These include Hotel Indigo – our fastest-growing lifestyle brand – in Ho Chi Minh City, and Vignette Collection – which will bring its one-of-a-kind stay experience to guests in the UNESCO Heritage Site area of Hoi An,” he said.

“Together, they will grow our Vietnam estate to eight IHG brands, with stay experiences to suit every type of traveller.”

Vietnam poised for major tourism boost

Last year, there were 108 million domestic trips within the country, with Hanoi to Ho Chi Minh City remaining one of the top 10 busiest flight routes in the world. Internationally, Vietnam remains especially popular with visitors from the US, South Korea and China. With international arrivals reaching 4.6 million in first quarter of 2024, and exceeding 2019 levels, it’s targeting 18 million visitors this year.

“Our growth in Vietnam is buoyed by a positive outlook for travel in the country, where domestic demand remains strong and international demand continues to grow, especially within Asia thanks to its growing middle class and expanding GDP,” Mr Cunningham added. 

“With new flight routes from major cities including New Delhi, Manila, Sydney and Munich set to further increase demand, we have strong aspirations for our growth in the market.”

In Vietnam, for Vietnam

As well as introducing these two brands to Vietnam, IHG continues to grow its portfolio across destinations in the country. Next year, it will open InterContinental Halong Bay Resort in Ha Long City – its first property in the area – which will be followed by Holiday Inn Resort Halong Bay in 2026. 

IHG also plans to introduce its InterContinental brand in Thanh Xuan Valley within the city of Vinh Phuc – its first valley resort project in Vietnam – within the next few years.

Cunningham added: “With 18 hotels and 26 properties in the pipeline, we’re seeing many great new opportunities for growth in Vietnam as we enter new destinations including Ha Long Bay, Hoi An and Vinh Phuc.

“IHG is in Vietnam, for Vietnam, and we have a strong in-market team and presence committed to our hotels and owners as, together, we deliver for our guests.”

IHG has 18 open hotels in Vietnam across six brands: Six Senses, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Crowne Plaza Hotels & Resorts, voco hotels and Holiday Inn Hotels & Resorts. It is on course to more than double its portfolio in the country by 2028 by opening at least 26 more hotels.