Hilton refreshes Tru brand
Chris Bown
28 May 2025
As it builds global scale, Hilton has updated its midscale Tru brand, with a new look for rooms and lobby spaces
As it builds global scale, Hilton has updated its midscale Tru brand, with a new look for rooms and lobby spaces
With 225 hotels already open across markets in Central and Latin America, Hilton plans further additions to take that number to 300, within the next three years.
Hilton Worldwide signed a quarterly record of more than 36,000 keys in Q2 this year to boost its pipeline to 440,000 rooms.
With Hilton Worldwide revealing this year that it intends to double its Puerto Rican portfolio, we grilled the major group’s vice president of development for the Caribbean and Latin America about its regional plans.
By 2025 Hilton Worldwide is planning to more than double its portfolio in Puerto Rico, introducing nearly 10 hotels across five brands in San Juan, Ponce and Dorado.
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