Sternlicht revives Starwood Hotels brand
Chris Bown
14 Feb 2025
Years after the Starwood Hotels name left the market, after the group was acquired by Marriott, industry veteran Barry Sternlicht has revived the name
Years after the Starwood Hotels name left the market, after the group was acquired by Marriott, industry veteran Barry Sternlicht has revived the name
Real estate private investment firm Starwood Capital Group and real estate and hospitality company Adventurous Journeys Capital Partners are launching an outdoor-focused hotel brand.
Starwood Capital’s hotel brand management company SH Hotels & Resorts has launched a European corporate office.
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