The hospitality group’s five-year expansion plan includes the creation of exciting new properties under its flagship Banyan Tree and lifestyle Angsana brands along with newly launched brand concepts.
Banyan Tree Group first announced plans in 2021 to double its global hotel portfolio by the end of 2025. Having launched eight newly built or converted hotels in 2022, closing the 2022 fiscal year with 63 properties across 10 brands, the Singapore-based group is on track to meeting this target.
This continued growth helps the group consolidate and expand its presence in as many as 23 countries across the world. Last year’s expansion included the launch of five new hospitality brands.
“At the end of 2021, we stated an ambitious goal to double our global footprint, a target that we are well on track to achieving thanks to a combination of favourable market conditions amid resurgent tourism and our strong portfolio of brands that match consumer trends in destinations as diverse as China and Spain,” said Eddy See, President and Chief Executive Officer with Banyan Tree Group.
“Our development pipeline to 2025 will deliver 50 new hotel openings or conversions, bringing the Group’s global portfolio to 113 hotels.”
The flagship Banyan Tree brand currently makes up half of the group’s overall portfolio. The brand recently made its debut in Saudi Arabia, with the opening of a luxury resort in AlUla, and more than 12 properties are set to open in other locations over the next three years.
These Banyan Tree resorts will launch in Quzhou, Emeishan, Songshan Lake, Zhuhai, Chongqing, Suzhou, Yangcheng Lake and Xianju in China, as well as Busan in South Korea, Manila Bay in the Philippines, Tuwaiq in Saudi Arabia, Mandai Wildlife Reserve in Singapore and Kyoto in Japan. Designed by Kengo Kuma & Associates, Banyan Tree Higashiyama Kyoto is set to become the first Kyoto city hotel to have a Noh stage.
At the end of 2023, the group is set to introduce its wellness focused Banyan Tree Veya brand to Baja California in Mexico with the opening of Banyan Tree Veya Valle de Guadalupe Resort, Spa and Winery. The no-walls, no-doors Banyan Tree Escape concept, which debuted in Bali, is then set to launch in Sumatra, Indonesia within the next two years.
The lifestyle Angsana brand will expand with three resorts in Vietnam and more properties opening in China by 2025. Angsana resorts are to also open in Siem Reap in Cambodia and Anping in Taiwan by 2025, with a property in Marbella, Spain slated for 2026 opening.
Elsewhere in the portfolio, four properties under the long-stay Cassia brand are in the pipeline for Sokcho and Saekdal beach in South Korea, Bangkok in Thailand and Hokkaido in Japan. The group’s Dhawa brand, which saw the conversion of an Angsana resort in the Maldives to Dhawa Ihuru before welcoming two properties in China in early 2023, is set to welcome Dhawa Ho Tram in Vietnam and Beihai Weizhou Island hotels in China.
The group’s new Homm brand, focused on offering the comforts of home, is looking forward to the opening of Homm Saranam Baturiti in Bali and Homm Tu Le in Vietnam, and the new Garrya brand, which is inspired by natural elements and Asian sensibilities, will see hotel launches in Yogyakarta in Indonesia, Xianju and Yangcheng Lake in China and Mu Cang Chai, Da Nang, Hoi An and Hoa Binh in Vietnam.