Aleph increases Middle Eastern presence

Hotel management company, Aleph Hospitality, is to open a Saudi Arabian office as part of efforts to solidify its Middle Eastern footprint.

The firm is targeting reaching 50 hotels in the Middle East and Africa by 2026.

Imminent office

Aleph manages hotels directly for owners, either on a franchise basis for branded properties or as a white label operator for independently branded hotels.

To support its rapid growth in the Middle East, the business will be opening a Saudi Arabian base in the fourth quarter of this year.

Fast track tourism

Jad Shamseddin, chief operating officer for Aleph Hospitality, commented: “We’re really excited to open our office in the Kingdom. The hospitality sector in Saudi Arabia is developing at an incredible pace and has become not just a regional hub but a global player in line with Vision 2030.

“With the country’s bid for Expo 2030 in Riyadh and the development of the many giga projects across the Kingdom, the travel, tourism and hospitality industry is on a fast track and this is reflected in the surge in demand we’re witnessing for third-party management services. We look forward to being on the ground with our team by the end of the year and are committed to the development of the hospitality sector in the Kingdom.”

Qatar first

Elsewhere in the region, Aleph has signed its first hotel management agreement in Doha, Qatar. Located in the Ben Mahmoud precinct and set to open in time for the FIFA World Cup next month, La Maison comprises three towers featuring 448 guestrooms and serviced apartments, a health club, swimming pool, numerous food and beverage outlets including a rooftop coffee shop, as well as retail facilities, two banquet halls and several meeting rooms.

Bani Haddad, founder and MD of Aleph Hospitality said: “Following our rapid growth in Africa, which saw us enter three new countries just this year, I’m thrilled that we will be starting operations in Qatar and further expand our Middle East footprint with a property of this magnitude. We welcomed seasoned general manager Anders Johannesson and the majority of his executive team at La Maison to the team earlier this month, and we’re all set to open on 1 November, in time for the start of the World Cup.”

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