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Wyndham reveals big future focus on design and tech

by | 15 Oct 2019 | Chains

Geoff Ballotti addresses over 7,000 guests at the Wyndham global conference. (Photo: Hotel Management)

Wyndham CEO reveals plans for future growth and innovation at the company’s global conference

Wyndham Hotels and Resorts held their global conference in Mandalay Bay recently and unveiled some new initiatives, developments, and progress for several of their brands.

We find out more about their strategy for growth and keeping up with the ever-evolving demands of guests.

Pushing brands through new-builds

CEO of Wyndham Hotels and Resorts Geoff Ballotti took centre stage at the recent Wyndham Global Conference, held at Mandalay Bay, and had the audience riveted with talk of the future of the hospitality giant.

Ballotti said that Wyndham was going to focus on growing its presence through the construction of new-build properties, which would showcase both new and refreshed prototypes for rooms and common areas. These new ideas would be based on maximizing efficiencies and to lower development costs.

Ballotti said, “We’ve never had more hotels in the pipeline,” while Global Chief Development Officer Tom Barber said, “(EVP and Chief Development Officer) Chip Ohlsson and I both agree that we need to increase the percentage of new construction.”

New prototypes and designs

Ballotti referred to Wyndham’s La Quinta brand when speaking about what form the new cost-cutting prototype designs would take, as well as referencing room types from Microtel by Wyndham.

He also announced a new interior/exterior prototype room for the Wyndham Garden brand, the so-called Arbor room which would be a minimalist, nature-inspired room type that would have inherent cost efficiencies built in.

Both Howard Johnson and AmericInn brands were given massive overhauls, with more modern designs supplanting the existing outdated aesthetics and decor.

Leveraging new technologies in the digital revolution

Ballotti also outlined ways in which Wyndham will take advantage of the current digital revolution to drive brand awareness.

This will involve partnerships with delivery services and ensuring that every room is connected and employs the most cutting-edge technology, something which Wyndham has seen can make or break a hotel’s reputation with guests.

On top of this, Wyndham will be pushing bookings and engagement via smartphone through a new mobile app.

“We want to be where our guests are, and that’s mobile,” said Jessica Davidson, Wyndham’s SVP of Digital. “This is very much in line with the industry, and so we know we need to focus our energies and our digital constant transformation on the mobile guest experience.”

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Wyndham is the world’s largest hotel franchising company, with approximately 9,200 hotels across more than 80 countries on six continents.

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