Wyndham opens first Trademark Collection hotel in South Korea

Image © Wyndham Hotels & Resorts
Wyndham Hotels & Resorts officially introduced its Trademark Collection brand to South Korea with the opening of La Vie D’or Hotel and Resort, Trademark Collection by Wyndham.

The new hotel brings Wyndham’s presence in South Korea to over 30 hotels and joins nearly 20 Trademark hotels across Asia Pacific.

La Vie D’or Hotel and Resort is located in the tourism and transportation hub of Hwaseong-si. The resort contains a nine-hole course, fine dining restaurants, a fitness centre, saunas, swimming pools and dining facilities. 

The 190-key hotel spans 330,000 square metres and is also close to popular attractions such as the Yungneung and Geolleung Royal Tombs and Yongjusa Temple.

Major cities including Seoul and Suwon are located within 30 minutes of the resort. 

Joon Aun Ooi, Wyndham Hotels & Resorts’ Asia Pacific President, said hotel owners in the region were continuing to see the benefits of the “Wyndham Advantage”. 

This means “global brand exposure, innovative technology, a growing loyalty base and more,” Ooi added. 

Wyndham’s expansion with La Vie D’or Hotel and Resort marks a strategic move to tap into the increasing demand for business and leisure travel in South Korea amidst the government’s focus on furthering the tourism sector in the country.

In 2023, the country welcomed approximately 11 million inbound visitors—showing a significant recovery post-pandemic—with the travel and tourism market expected to reach $13.66 billion by 2024.

Trademark Collection by Wyndham is a brand of Wyndham Hotels & Resorts, the world’s largest hotel franchising company by number of properties. 

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