We are going to have a boom in the hotel industry by 2025: Ed Serrano
Ed Serrano, President of S Beach Resort, is bullish on the outlook of the international hotel industry, especially that of South America.
He started his career at the Waldorf Astoria New York and currently resides in Las Vegas, Nevada. Serrano is the President of Serrano Hospitality Consulting Firm and also President CEO of S Beach Resort.
Speaking exclusively to TOPHOTELNEWS at TOPHOTELWORLDTOUR Las Vegas 2017, Serrano shared his inspirational story and why he feels there will be a boom in the Latin American hotel industry.
An inspirational origins story
Serrano: I started my career when I was 17 years old, working for the Waldorf Astoria in New York. In the Caribbean, I worked for Casa de Campo, which is the premier resort in the Dominican Republic. It was a getaway for the richest and famous. And we had our own airport, and around 30% of the guests used to come in their own planes.
Memorable career highlight
Serrano: When I opened a hotel in Ocho Rios, Jamaica, the owner of the company purchased two properties right next to each other, and he designed the hotel by joining those two properties. And we were able to open it with the same employees that used to be in the previous company. So, we trained all of them, and needless to say that three months after we trained the employees who were ready, we were able to open the property as a five-star property.
What kind of hotels work
Serrano: One of the things that we got to provide our guests is options. And right now, a lot of the operators only build hotels: one hotel only, but we are building three concepts. Personally, I’m looking to opening a hotel, a resort in Punta Cana, in the pristine beaches of the Dominican Republic. A regular hotel, a boutique hotel, and bungalows on the beach. So that way, we are basically capture different shares of the market.
Outlook for the hotel industry
Serrano: The future for the hotel industry is very bright. In South America, they are opening hundreds of hotels in different parts: small cities, large cities, and big towns. So, I believe that we are going to have a boom in the hotel industry by 2025.
Ed Serrano was a delegate at TOPHOTELWORLDTOUR Las Vegas 2017. To attend, address or sponsor our boutique hospitality networking events around the world, contact TOPHOTELPROJECTS Head of Global Events & Conferences Kayley van der Velde.