W Hotels set to make its debut in Tuscany

by | 02 Oct 2021 | Projects

Marriott International has struck a deal to open a 120-key W Hotel-branded property near some of Florence’s most iconic landmarks, including the Ponte Vecchio and the Duomo.

Currently expected to open in 2023, W Florence aims to become a buzzing new Florentine social hub.

A reflection of the city

Marriott International has signed an agreement with Progetto Majestic that paves the way for the development of W Florence. This hotel will host guests in a prime location near the Ponte Vecchio and the Duomo, steps from the city’s internationally renowned arts and dining scene, as well as the celebrated Via Tornabuoni shopping street.

“Florence is famed for its passion for culture and style, and therefore a perfect destination for the W Hotels brand,” said Candice D’Cruz, vice president of Luxury Brands in Europe, Middle East and Africa for Marriott International. “With its energetic spaces, bold design, innovative programming and iconic ‘Whatever / Whenever’ service, W Florence will add its distinct take on modern, social luxury to the city’s hospitality scene.”

Gianleo Bosticco, senior director of development in Italy for Marriott International, added: “Florence is a dynamic, awe-inspiring city and we are thrilled to collaborate with Progetto Majestic to bring W Hotels to the city. This key signing underscores the growth of our luxury portfolio across Italy and impressive demand for the W brand.”

A vibrant social destination

The forthcoming hotel is expected to comprise 120 guestrooms, including 20 suites and the Extreme WOW Suite, which is W Hotels’ take on the presidential suite. Amenities within the exciting new property will include a ground-floor W Lounge and Living Room, which are to seamlessly blend in around a central partially covered courtyard.

“We are very excited to have signed this luxury lifestyle hotel that will be a highlight in the city of Florence,” said Roberto Puccini, CEO of Progetto Majestic. “The building itself is a historical landmark, being the first of only two modern structures built during its era, making the trendsetting W Hotels brand the perfect match.

“W Hotels embrace the history of each location yet add an unexpected, thought-provoking experience which will make this hotel a new glamorous, socially driven destination.”

The W Hotels brand is set to make its debut in Italy with the autumn 2021 opening of W Rome, ahead of arriving in Florence in 2023.

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